Brand-oriented code of conduct

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Brand management platformƒ
Provide an accessible, smart and attractive brand management platform with information and tools: not only internally, but also for your partners. Provided it really helps them move forward – I am not talking about an online corporate identity manual here – people will gladly adopt what you facilitate. Marketers work demonstrably more efficiently, automatically in line with the higher goals, and also with a faster time-to-market in organizations where such platforms have been implemented.


Create brand-oriented codes of conduct from the core values. Translate them into easily
communicable and motivating heartbeats for use in the organization, because they do not come from the police station. If necessary, specify them for each discipline – such as marketers – so that they are digestible for the participants in that process. Spread the brand idea as the gospel, but not in Latin.

Ambassadors
Create ambassadors in all parts and at all levels! You will never get it into the capillaries of your organization on your own. Have a plan. A good one describes at least the following topics that areuae phone data like steps in a vicious circle:

ƒ Brand strategy : from why, how and what via positioning to brand promise
ƒBrand development : from brand architecture to building blocks
ƒBrand implementation : embedding in communication, behavior and visual style
Brand evaluation : testing brand experiences, appreciation and brand equity
In other words, set the course, have a plan with content and seek each other out. Simple. It's just like life itself: not that difficult on paper, but the practice is more stubborn. A wonderful challenge to sink your teeth into.

oesn't mean that they all perform equally well, but that's another story. The introduction of real-time bidding for display, which already existed for search, has also had an impact on media deployment.