The Landing Page is the point of arrival through a CTA in an email, our website or blog and even through PPC ads . A Landing Page is responsible for identifying our visitors.
landing page lead generation b2b
Therefore, it is important to design a unique Landing Page for each of the offers we are going to create. We can create Landing Pages that allow visitors to download our content offers ( ebooks, Whitepapers, Webinars , etc.) or sign up for offers such as free trials or demos.
The creation of Landing Pages allows us to be more effective in achieving our objectives and increasing the conversion percentage of visitors to Leads .
There are several key components that make a landing page effective in converting more visitors into leads . Here are some of the essential techniques to create a successful landing page for our B2B company :
Use clear titles, descriptions and designs that instantly convey the value of our offer and create a strong incentive for our visitors to download or subscribe .
Keep our visitors focused on filling out the form by removing all distractions from the Landing Page, such as a navigation bar or links to other external sites.
Include social media sharing buttons to encourage our visitors to spread the word and recommend our offer .
Design our forms to capture the information that is most important in order to follow up and qualify the Lead .
Structure forms with the user in mind so that they are not too long or invasive.
After they have filled out the form , direct our new Leads to a " thank you page " or send them an automatic response email suggesting other offers that may be of interest to them or new valuable actions.
Track our conversion rates and continue testing to find areas for improvement, using metrics and test results to optimize our Landing Pages and continue generating more Leads .
A/B Testing
A/B testing of landing pages involves designing two or more versions of our landing page and testing different elements or variables in their design. For example, one of the landing pages may include a success story while the other does not. In this way, we promote our offer to two or more audiences simultaneously. By then tracking each of them, we can understand which variations can give us better results. A/B testing is a scientific approach to help develop a more effective conversion strategy for our B2B sector .
