How the tool works
Posted: Tue Jan 07, 2025 4:47 am
The new click module works as follows.
The user installs the click code on the site. This is the only action that needs to be performed. The service does everything else automatically. After installation, the site traffic is analyzed to detect bots.
The module assigns a probability of bots to all site visitors based on various heuristic methods. It takes into account the number of requests coming from one IP address, system information based on data sent via HTTP request (browser fingerprint), keyboard inputs, naturalness of mouse movements, and much more. If desired, the user can flexibly configure the module and filter bots if a certain probability percentage is reached (from +50% to 100%).
The service loads the ClientID of the detected fraud into Yandex Metrica user characteristics. Based on them, it creates a segment in Yandex Audiences so that contextual advertising is not tunisia whatsapp shown to the bot again.
The service sets the bid adjustment (-100%) via API for the user segment in the advertising campaigns selected by the user.
In general, the technology operation scheme for Yandex Direct looks like this:
Click fraud protection from click: how to save up to 15% of your advertising budget
The diagram shows that the service is constantly learning to prevent click fraud in the future.
Read also:
How to set up contextual advertising in Yandex.Direct: checklist
How to configure the module
To set up the module, you need to perform a few simple steps.
1. In the left menu of the user account, in the "Tools" section, click on the "Click protection" tab and open the main page of the module. Then you need to click on the "Add site" button.
2. Select the sites that are advertised in the user account and the advertising campaigns that need to be protected. The service will offer all available options.
The user installs the click code on the site. This is the only action that needs to be performed. The service does everything else automatically. After installation, the site traffic is analyzed to detect bots.
The module assigns a probability of bots to all site visitors based on various heuristic methods. It takes into account the number of requests coming from one IP address, system information based on data sent via HTTP request (browser fingerprint), keyboard inputs, naturalness of mouse movements, and much more. If desired, the user can flexibly configure the module and filter bots if a certain probability percentage is reached (from +50% to 100%).
The service loads the ClientID of the detected fraud into Yandex Metrica user characteristics. Based on them, it creates a segment in Yandex Audiences so that contextual advertising is not tunisia whatsapp shown to the bot again.
The service sets the bid adjustment (-100%) via API for the user segment in the advertising campaigns selected by the user.
In general, the technology operation scheme for Yandex Direct looks like this:
Click fraud protection from click: how to save up to 15% of your advertising budget
The diagram shows that the service is constantly learning to prevent click fraud in the future.
Read also:
How to set up contextual advertising in Yandex.Direct: checklist
How to configure the module
To set up the module, you need to perform a few simple steps.
1. In the left menu of the user account, in the "Tools" section, click on the "Click protection" tab and open the main page of the module. Then you need to click on the "Add site" button.
2. Select the sites that are advertised in the user account and the advertising campaigns that need to be protected. The service will offer all available options.