Launching a video on a landing page
Posted: Tue Jan 07, 2025 4:52 am
The Reach phase is about building awareness and reaching broad audiences, such as in desired industries or lookalikes like your current customers. On LinkedIn, brand awareness, engagement, and traffic have typically been good goals for this MRACE® phase, and the bigger your budget, the more goals, audiences, and ad formats you can test to find the right combination.
In Meta, it's worth starting to bring traffic to websites already in the Reach phase, because it's usually easier to get clicks from Facebook in particular, and the traffic costs aren't too high.
Generating interaction and traffic enables the creation of audiences for the next MRACE® phases.
In the Act phase , the focus is on audiences who have already engaged with your company in some way, who are being moved forward in the purchase or lead funnel, usually with various website content. If in the Reach phase, traffic has been directed from LinkedIn to websites, Meta is an extremely cost-effective way to reach these people again and bring the desired message to them.
y important, but it is not the only goal that helps israel phone data guide marketing efforts. The SMART formula and the 5S model provide guidance for defining goals .
There is no reliable digital marketing without measurement. Descriptive metrics need to be systematically set at every stage of MRACE® .
Examples of metrics for MRACE® phases in a launch campaign:
REACH:
Coverage
Clicks to product landing page
Ad CTR
Ad CPC
ACT:
Browsing reference pages 50%
Go to price list
Adding a product to the shopping cart in an online store
Bounce rate
CONVERT:
In Meta, it's worth starting to bring traffic to websites already in the Reach phase, because it's usually easier to get clicks from Facebook in particular, and the traffic costs aren't too high.
Generating interaction and traffic enables the creation of audiences for the next MRACE® phases.
In the Act phase , the focus is on audiences who have already engaged with your company in some way, who are being moved forward in the purchase or lead funnel, usually with various website content. If in the Reach phase, traffic has been directed from LinkedIn to websites, Meta is an extremely cost-effective way to reach these people again and bring the desired message to them.
y important, but it is not the only goal that helps israel phone data guide marketing efforts. The SMART formula and the 5S model provide guidance for defining goals .
There is no reliable digital marketing without measurement. Descriptive metrics need to be systematically set at every stage of MRACE® .
Examples of metrics for MRACE® phases in a launch campaign:
REACH:
Coverage
Clicks to product landing page
Ad CTR
Ad CPC
ACT:
Browsing reference pages 50%
Go to price list
Adding a product to the shopping cart in an online store
Bounce rate
CONVERT: