How to Master Social Media Recruitment in 2015
Posted: Tue Jan 07, 2025 4:55 am
Social media is becoming more and more prevalent in the recruiting world. A few years ago social media may have been an optional way to attract the odd candidate, but today it’s practically essential if you want to project a well-rounded and professional view of your company. Without a well-structured social media campaign, candidates are more and more likely to dismiss your company as an unrealistic career prospect.
But how do you manage a professional social media campaign? Do you have to bahrain whatsapp phone number dedicate hours upon hours to recruiting via each site? Or can you just carry on exactly how you have been, throwing in an occasional “share on Facebook” button to your website?
Do Your Research
The first and most important thing you need to do is research. You know your target audience inside and out when it comes to their skills, but you now need to know a different side of them. Which social media sites do your preferred candidates use? Search for LinkedIn and Facebook groups with relevant titles, see how many Twitter hashtags have been created around the topics you have in mind? Are there popular circles in Google Plus?
There is no benefit in spending hours on a perfect Google Plus profile if there aren’t enough possible candidates there to make it worth your time. Experimenting with newer social media sites is one thing, but only invest your time where the likelihood of success is high.
But how do you manage a professional social media campaign? Do you have to bahrain whatsapp phone number dedicate hours upon hours to recruiting via each site? Or can you just carry on exactly how you have been, throwing in an occasional “share on Facebook” button to your website?
Do Your Research
The first and most important thing you need to do is research. You know your target audience inside and out when it comes to their skills, but you now need to know a different side of them. Which social media sites do your preferred candidates use? Search for LinkedIn and Facebook groups with relevant titles, see how many Twitter hashtags have been created around the topics you have in mind? Are there popular circles in Google Plus?
There is no benefit in spending hours on a perfect Google Plus profile if there aren’t enough possible candidates there to make it worth your time. Experimenting with newer social media sites is one thing, but only invest your time where the likelihood of success is high.