Read also: Does your company suffer from the expert syndrome?

[sharminakter]

If your Reach copy is based solely on intrinsic values, why would your customer respond to your ad? Increasing digital sales requires that your company's competitive advantages are clarified so that they create value for your most important buyer personas.

Since every competitor in the digital world is just a few clicks away, the importance of genuine competitive advantages is further emphasized.

As we discussed earlier, your website content plays a crucial role in driving digital sales. Reach advertising won’t translate into purchases if customers can’t find answers to questions they have during the purchase process on your website.

Your website should be your business's best seller. Is your website currently where it should be?

By auditing your website's content and purchase paths, you will learn what corrective actions need to be taken on your site to have realistic opportunities to increase digital sales.

With a marketing strategy, you can make your company's marketing produce better results.
A digital marketing strategy is the surest way to overcome the ivory coast phone data challenges described above and move towards a systematic marketing implementation that considers how, to whom and how digital marketing activities should be targeted. This provides significant leverage for increasing a company's digital sales.

When you know the market, the competitive situation, your target group, and trends, your company can create value through marketing that appeals to the target group in a way that competitors cannot.

️Listen to the podcast: Differentiating factors and value creation as part of digital marketing

At Suomen Digimarkkinoinni, we create a management team-level marketing strategy using the Market-Value-Growth model , which takes into account the competitive situation, changes in customer behavior, and technological developments.

When all these aspects are taken into account, the marketing strategy serves as a solid foundation for operational work and enables the growth of truly digital sales.