Finally – know this about Meta advertising goals
Posted: Tue Jan 07, 2025 6:06 am
Convert stage advertising
At this stage of advertising, pick the ripe fruit and try to be on the customer’s mind as they approach and at the moment of purchase. The goal is to remove the last remaining barriers to purchase and sell your product or service to the customer. The right goal for advertising is therefore the “Sales” or “Leads” goal. If traffic to your site is low and not enough desired transactions are being made on the site, the goal can also be “traffic”.
Engage stage advertising
Engage the customer to grow your business, add value with your other products or post-purchase services, and make the customer feel like they made a good purchase decision. Depending on the size of the audience kenya phone data in the MRACE® phase, the right goal for advertising in the Engage phase would be “awareness,” “traffic,” or “sales,” for example.
Read more about our MRACE® marketing model.
In the ever-changing advertising landscape of Meta, it is important to stay up-to-date in order to utilize its platforms effectively for advertising. The new advertising objectives make advertising planning a little clearer for beginners, for example, but they also require a deep understanding of what is most important to each advertising company.
Ultimately, the right goal is only one part of a successful advertising campaign. Other important factors for the success of advertising include: the content of the ads (texts, topics, videos, images), the targeting of the advertising , and above all, its monitoring .
Tracking is one of the biggest stumbling blocks for many large companies. It is also key to creating successful advertising, because with properly structured and reliable tracking, you know exactly what people are doing on your site and can fix things that are causing stumbling blocks, as well as highlight landing pages and content that are performing well.
Read more on our blog: Set marketing goals using the 5S model
At this stage of advertising, pick the ripe fruit and try to be on the customer’s mind as they approach and at the moment of purchase. The goal is to remove the last remaining barriers to purchase and sell your product or service to the customer. The right goal for advertising is therefore the “Sales” or “Leads” goal. If traffic to your site is low and not enough desired transactions are being made on the site, the goal can also be “traffic”.
Engage stage advertising
Engage the customer to grow your business, add value with your other products or post-purchase services, and make the customer feel like they made a good purchase decision. Depending on the size of the audience kenya phone data in the MRACE® phase, the right goal for advertising in the Engage phase would be “awareness,” “traffic,” or “sales,” for example.
Read more about our MRACE® marketing model.
In the ever-changing advertising landscape of Meta, it is important to stay up-to-date in order to utilize its platforms effectively for advertising. The new advertising objectives make advertising planning a little clearer for beginners, for example, but they also require a deep understanding of what is most important to each advertising company.
Ultimately, the right goal is only one part of a successful advertising campaign. Other important factors for the success of advertising include: the content of the ads (texts, topics, videos, images), the targeting of the advertising , and above all, its monitoring .
Tracking is one of the biggest stumbling blocks for many large companies. It is also key to creating successful advertising, because with properly structured and reliable tracking, you know exactly what people are doing on your site and can fix things that are causing stumbling blocks, as well as highlight landing pages and content that are performing well.
Read more on our blog: Set marketing goals using the 5S model