The real value of your offer
Posted: Tue Jan 07, 2025 6:07 am
If you have to operate in unknown markets, the PESTLE analysis is essential to avoid running into political problems, for example permits or authorizations, social - linked to local customs and habits - or technological problems, proposing broadband services where only 20% of the population has a connection... and others.
Another tool for context analysis is the famous SWOT analysis (see details here ).
2.
What real and unique value can you add to the market?
It is important to identify the added value that ecuador whatsapp resource characterizes your proposal: what do you offer customers in addition to the basic product or service ?
The definition of what is “valuable” depends on your target audience , so it’s crucial to research your users and gain insights into what they want and need.
Content marketing helps you create this type of content: for example, a DIY video on how to prune plants if you sell gardening scissors, a downloadable PDF with rules for making your cat happy, if you sell pet food, or a fun infographic about holidays, for a travel agency.
3. The objectives
Setting business goals is essential, without them, the strategy would have no meaning and purpose.
“Why are we doing all this?” , “What are you trying to achieve?” , “How will you know if you are successful?” . Better if the goals are SMART :
S pecif ic: must be clear and detailed, not vague or too general
M easurable: It must be measurable to assess whether you are pursuing the desired outcome.
Attainable ( A ttainable) - obviously it must be within your reach, based on the resources you have available
R ealistic - should be based on data and trends; should not exaggerate or overstate what can be achieved
Time -bound: must be linked to a well-defined period of time.
Easier said than explained, here’s an example: Increase website sales by 10% within the next six months. Clear, measurable, realistic, and time-bound.
Another tool for context analysis is the famous SWOT analysis (see details here ).
2.
What real and unique value can you add to the market?
It is important to identify the added value that ecuador whatsapp resource characterizes your proposal: what do you offer customers in addition to the basic product or service ?
The definition of what is “valuable” depends on your target audience , so it’s crucial to research your users and gain insights into what they want and need.
Content marketing helps you create this type of content: for example, a DIY video on how to prune plants if you sell gardening scissors, a downloadable PDF with rules for making your cat happy, if you sell pet food, or a fun infographic about holidays, for a travel agency.
3. The objectives
Setting business goals is essential, without them, the strategy would have no meaning and purpose.
“Why are we doing all this?” , “What are you trying to achieve?” , “How will you know if you are successful?” . Better if the goals are SMART :
S pecif ic: must be clear and detailed, not vague or too general
M easurable: It must be measurable to assess whether you are pursuing the desired outcome.
Attainable ( A ttainable) - obviously it must be within your reach, based on the resources you have available
R ealistic - should be based on data and trends; should not exaggerate or overstate what can be achieved
Time -bound: must be linked to a well-defined period of time.
Easier said than explained, here’s an example: Increase website sales by 10% within the next six months. Clear, measurable, realistic, and time-bound.