Advantages and features

[shapanqqcceqd]

Google's potential audience is significantly larger, with more than 5 billion visits every day, and it often partners with third-party media to reach more than 90% of Internet users . Not to mention that YouTube, the largest video platform, also has its multimedia advertising placement, and Gmail can launch advertisements in conjunction with emails. Basically, if you have a network and can surf the Internet, Google's advertisements are everywhere.

Google's advertising is relatively straightforward . Apart from mentioning that it is charged per click unit, Google advertising largely directs traffic to the website, and people with search tendencies generally have greater demand for the product/service. As long as they enter the website, there is a great opportunity. It is direct and efficient for purchasing products or inquiring about services. It is also a favorite platform for B2B companies.

There may also be less competition for ads on Google . Since keywords are very diverse, competition is divided based on related keywords, which usually only involves peer competition. However, Facebook ghana whatsapp advertises to customers based on multiple criteria such as interests, age, behavior, etc., which can easily lead to exaggerated competition.

Photo from Internet
Facebook—social marketing
Facebook is a social media, so it focuses more on communication and relationships. As long as the marketing strategy is appropriate, the stickiness and customer loyalty of potential customers will be higher .

Its advertising strategy is more diverse than Google's . In addition to being able to target specific audiences, it also has more promotional purposes than Google. Ads can direct traffic to the website for conversion, and can also be promoted as needed, such as directly promoting posts to obtain lists of fans and potential customers, or even using its chat systems WhatsApp and Messenger to directly communicate with customers. It is also easy to even promote app downloads to it.