Deliverability Rate
Posted: Tue Jan 07, 2025 10:13 am
The deliverability rate measures the percentage of emails that were accepted by recipients’ servers. Calculate it by subtracting bounced emails from total emails sent, dividing by total emails sent, and multiplying by 100. A high deliverability rate indicates a clean and healthy email list.
Aim to keep your deliverability rate above 97%.
Spam Complaint Rate
The spam complaint rate measures the percentage of recipients who mark your emails as spam. Calculate it by dividing the number of spam complaints by emails delivered, then multiplying by 100. This will help you monitor your spam complaint rates effectively.
Keeping the spam complaint rate below 0.08% is crucial to maintaining a good sender reputation and ensuring your emails reach the inbox.
Inbox Placement Rate
Inbox placement rate measures the percentage of emails that land in the primary recipient’s inbox rather than the spam or other folders. This metric is essential for understanding how well your emails are being received and read by your audience.
Monitoring this rate helps ensure your emails reach azerbaijan whatsapp phone number the intended recipients’ inboxes.
Sharing and Forwarding Metrics
Sharing and forwarding metrics are vital for understanding how often recipients share your email content with others. Metrics like email sharing/forwarding rate and social media shares reveal the virality and broader reach of your content.
Tracking these metrics helps optimize content to encourage more shares and forwards.
Email Sharing/Forwarding Rate
The email sharing/forwarding rate measures the percentage of recipients who share or forward your emails. Calculate it by dividing the number of forwards by emails opened, then multiplying by 100. This metric indicates how engaging and shareable your content is, helping you understand its appeal and potential virality.
Social Media Shares
Social media shares significantly increase the visibility of your email content. Social media shares extend your content’s reach, potentially attracting new subscribers.
Tracking these shares helps you understand which content resonates most with your audience and their networks.
Aim to keep your deliverability rate above 97%.
Spam Complaint Rate
The spam complaint rate measures the percentage of recipients who mark your emails as spam. Calculate it by dividing the number of spam complaints by emails delivered, then multiplying by 100. This will help you monitor your spam complaint rates effectively.
Keeping the spam complaint rate below 0.08% is crucial to maintaining a good sender reputation and ensuring your emails reach the inbox.
Inbox Placement Rate
Inbox placement rate measures the percentage of emails that land in the primary recipient’s inbox rather than the spam or other folders. This metric is essential for understanding how well your emails are being received and read by your audience.
Monitoring this rate helps ensure your emails reach azerbaijan whatsapp phone number the intended recipients’ inboxes.
Sharing and Forwarding Metrics
Sharing and forwarding metrics are vital for understanding how often recipients share your email content with others. Metrics like email sharing/forwarding rate and social media shares reveal the virality and broader reach of your content.
Tracking these metrics helps optimize content to encourage more shares and forwards.
Email Sharing/Forwarding Rate
The email sharing/forwarding rate measures the percentage of recipients who share or forward your emails. Calculate it by dividing the number of forwards by emails opened, then multiplying by 100. This metric indicates how engaging and shareable your content is, helping you understand its appeal and potential virality.
Social Media Shares
Social media shares significantly increase the visibility of your email content. Social media shares extend your content’s reach, potentially attracting new subscribers.
Tracking these shares helps you understand which content resonates most with your audience and their networks.