Digital transformation is not about having a website or social media
Posted: Wed Dec 04, 2024 4:57 am
I bring you a new guest article.
Mercedes G Zafra , a digital marketing consultant, comes to my blog to talk to us about digital transformation.
An element with which to understand why companies must make the leap to digitalization , and not be left behind.
Digital transformation is a much more complex process than just having a website or social networks, which is why Mercedes is going to tell you what it is, what it consists of, and some good advice on how to achieve it.
That said, I leave you with her and with this article that clears up all doubts.
Let's go!
Digital transformation, a necessary process in the current progress of any company
launch-web-page-lead-magnet
As I wanted to express in the title of this post, any company must be aware that a true Digital transformation goes far beyond having or updating the corporate website or creating company profiles on social networks.
According to the EuropaPress article « The Spanish digitalization business towards Industry 4.0 exceeds 2.1 billion in 2022 » of 04/07/2022, 68% of Spanish industrial companies are 'digital novices' (21%) or 'digital followers' (47%), which implies that less than 130,000 companies, mostly malaysia b2b leads with less than 10 employees, need to "make the technological leap" and turn digital transformation into a tool to improve their competitiveness.
Therefore, Digitalisation is today a core and compulsory subject for many SMEs in our country.
Therefore, in this post we are going to learn what it really means for a business to be perfectly digitalized.
So, without further ado… Let’s get down to business!
What is Digital Transformation?
Digital Transformation is one of the main strategic decisions that any company must implement if it wants to remain competitive in the market.
Nowadays, regardless of the sector of activity in which your company is located, digitalization is an essential process.
Not only because we are immersed in an explosion of technological innovations, which are not only here to stay, but their evolution is rapid and exponential.
Therefore, those companies that are not able to adapt to this technological revolution will have serious survival problems.
Above all, because they will be very far from achieving customer satisfaction since they will not be able to offer them a complete brand experience.
And to this we must add the new consumer habits and factors that influence the purchasing process , derived from the pandemic and driven by the great possibilities offered by digitalization and which tend to focus on sustainability and green marketing .
In short, implementing a concrete business plan that includes specific actions to carry out the digital transformation of the company is vital to ensure permanence in the market and profitability.
What is Digital Transformation?
There is a widespread belief among small and medium-sized businesses that developing or updating a website , having a presence on different social networks (Facebook, Instagram, Twitter, LinkedIn, Pinterest or currently, TikTok) or dedicating part of the budget to digital media such as email or digital advertising is enough to be digitalized.
However, true Digital Transformation implies the renewal and paradigm shift of the corporate brand culture, where all stakeholders or interest groups of the company are informed and involved with this new business model.
Since, to implement this revolution, a global reorganization of the current business approach will be necessary.
This Digital Transformation has far-reaching implications for the systems, processes and human teams that make up the current organization.
Only from this perspective, and by incorporating new digital processes and new technologies into the company's daily operations, will this Digital Transformation be possible, allowing your company to improve its efficiency and obtain better results thanks to the adaptation to the new digital environment in which we are now fully immersed.
What are the steps prior to digital transformation?
Before starting the process of digitalizing your company, you need to analyze these 4 central topics:
digital-transformation-companies-digitalization
1: Your customers' expectations
The first thing you need to know is the reasons why users decide to buy your products or services .
Keep in mind that customers will only choose your brand over another if you are able to exceed their interests and expectations.
Therefore, the first step you must take is to get to know your audience up close and in detail.
Only then will you know what things are relevant or not for him. And from there, if you know what he does and why he does it, you will be able to make relevant decisions that help you meet his expectations.
Mercedes G Zafra , a digital marketing consultant, comes to my blog to talk to us about digital transformation.
An element with which to understand why companies must make the leap to digitalization , and not be left behind.
Digital transformation is a much more complex process than just having a website or social networks, which is why Mercedes is going to tell you what it is, what it consists of, and some good advice on how to achieve it.
That said, I leave you with her and with this article that clears up all doubts.
Let's go!
Digital transformation, a necessary process in the current progress of any company
launch-web-page-lead-magnet
As I wanted to express in the title of this post, any company must be aware that a true Digital transformation goes far beyond having or updating the corporate website or creating company profiles on social networks.
According to the EuropaPress article « The Spanish digitalization business towards Industry 4.0 exceeds 2.1 billion in 2022 » of 04/07/2022, 68% of Spanish industrial companies are 'digital novices' (21%) or 'digital followers' (47%), which implies that less than 130,000 companies, mostly malaysia b2b leads with less than 10 employees, need to "make the technological leap" and turn digital transformation into a tool to improve their competitiveness.
Therefore, Digitalisation is today a core and compulsory subject for many SMEs in our country.
Therefore, in this post we are going to learn what it really means for a business to be perfectly digitalized.
So, without further ado… Let’s get down to business!
What is Digital Transformation?
Digital Transformation is one of the main strategic decisions that any company must implement if it wants to remain competitive in the market.
Nowadays, regardless of the sector of activity in which your company is located, digitalization is an essential process.
Not only because we are immersed in an explosion of technological innovations, which are not only here to stay, but their evolution is rapid and exponential.
Therefore, those companies that are not able to adapt to this technological revolution will have serious survival problems.
Above all, because they will be very far from achieving customer satisfaction since they will not be able to offer them a complete brand experience.
And to this we must add the new consumer habits and factors that influence the purchasing process , derived from the pandemic and driven by the great possibilities offered by digitalization and which tend to focus on sustainability and green marketing .
In short, implementing a concrete business plan that includes specific actions to carry out the digital transformation of the company is vital to ensure permanence in the market and profitability.
What is Digital Transformation?
There is a widespread belief among small and medium-sized businesses that developing or updating a website , having a presence on different social networks (Facebook, Instagram, Twitter, LinkedIn, Pinterest or currently, TikTok) or dedicating part of the budget to digital media such as email or digital advertising is enough to be digitalized.
However, true Digital Transformation implies the renewal and paradigm shift of the corporate brand culture, where all stakeholders or interest groups of the company are informed and involved with this new business model.
Since, to implement this revolution, a global reorganization of the current business approach will be necessary.
This Digital Transformation has far-reaching implications for the systems, processes and human teams that make up the current organization.
Only from this perspective, and by incorporating new digital processes and new technologies into the company's daily operations, will this Digital Transformation be possible, allowing your company to improve its efficiency and obtain better results thanks to the adaptation to the new digital environment in which we are now fully immersed.
What are the steps prior to digital transformation?
Before starting the process of digitalizing your company, you need to analyze these 4 central topics:
digital-transformation-companies-digitalization
1: Your customers' expectations
The first thing you need to know is the reasons why users decide to buy your products or services .
Keep in mind that customers will only choose your brand over another if you are able to exceed their interests and expectations.
Therefore, the first step you must take is to get to know your audience up close and in detail.
Only then will you know what things are relevant or not for him. And from there, if you know what he does and why he does it, you will be able to make relevant decisions that help you meet his expectations.