analyzing huge amounts of company and online behavioral data and customer information and applying it to sales activities, you can improve sales negotiations and order acquisition rates with unprecedented accuracy and speed.
This technology uses data to conduct sales activities, reducing wasted effort and enabling more efficient approach to target customers. It
also enables strategies to be developed based on market maldives b2b leads trends and competitive information, contributing to improved productivity and results for sales teams.
However, to get the most out of sales intelligence, you need to understand the concept, select and implement the appropriate tools, and learn how to use them effectively.
In this article, we will discuss the importance of sales intelligence and how it will revolutionize sales as a new era of sales tech.
2. What is Sales Intelligence?
Sales intelligence is a strategic approach to using data to support sales activities and maximize a company's sales results.
Through analysis of customer data, market trends, competitive information, etc., it provides deep insights to sales teams and enables more effective sales activities.
First, we will explain the overview of sales tech and the role of sales intelligence.
2-1. What is Sales Tech?
Sales Technology is a general term for technologies and tools that support sales activities, including CRM (Customer Relationship Management) systems, SFA (Sales Support Tools), ABM (Account Based Marketing) tools, and email automation tools, to streamline and optimize each stage of the sales process.
These technologies are important tools for sales teams to deepen relationships with customers and achieve results.
2-2. The role and function of sales intelligence in sales tech
Sales intelligence is an important tool in sales tech that improves the productivity and performance of sales teams by analyzing customer data, providing insights, efficiently finding and managing leads, optimizing sales opportunities, and analyzing results. This
enables a data-driven strategic approach and leads to more effective sales activities.
3. Benefits of Sales Intelligence
Sales intelligence brings great benefits to sales teams.
According to the McKinsey report "Why is Japan's Sales Productivity Low?", wasteful work occurs due in part to a "lack of data" in proposal preparation and internal work.
This is why sales intelligence is needed to solve these issues.
The main benefits can be divided into six categories:
3-1. Sales Efficiency
Sales intelligence tools dramatically streamline the sales process by automating time-consuming tasks like automatically identifying leads and organizing customer information,
allowing sales reps to spend less time on sales calls and focus on more productive activities.
3-2. Business automation
By automating repetitive tasks like entering and managing customer data and tracking leads, you can free up your sales reps' time to focus on more strategic tasks.
3-3. Develop sales strategies based on data analysis
It is possible to analyze huge amounts of data and develop sales strategies based on the insights gained.
Understanding market needs and customer behavior patterns allows for a more effective approach.
Intent sales, which utilizes intent data, has been gaining attention recently.
For more information on using intent data, please refer to the following article.
