AI is not just adding new features to existing systems, it is fundamentally redefining the fundamental systems of record and workflows for sales. In this article, we take a closer sri lanka b2b leads look at how AI is changing the world of sales tech and how it will impact the industry as a whole.
A new system of record: the multimodal database
Traditional CRM systems are primarily built around text-based databases. But the core of the next generation salestech platform will be something entirely different.
Multimodal data : Integrate data in a variety of formats, including text, images, audio, and video
Comprehensive customer insights : Includes all customer information collected across the enterprise
Real-time updates : Always up-to-date with the latest information
This AI-native platform enables deeper customer understanding and insights than is currently possible with sales tech.
A fundamental change in sales activities
The introduction of AI will dramatically change the day-to-day work of sales teams.
Automated research : No more spending hours researching new leads and preparing calls - AI will give you the information you need in seconds.
Purchase readiness assessment : AI automatically creates a ranked list of purchase-ready prospects and keeps it updated.
Personalized collateral : Our AI assistant instantly creates marketing materials optimized for each individual deal.
Real-time advice : AI provides suggestions during the call to help close the deal.
These changes will enable salespeople to focus on more strategic activities.
AI x Sales Tech: Trends among emerging companies
In the sales tech field of the AI era, many startups have already begun to offer innovative solutions. The following categories are attracting attention:
Intelligent Pipeline : Example: Clay - Creating high-quality lead lists using AI
Digital Workers : Example: 11x - Fully Automate the SDR Role
Sales Enablement and Insights : Example: Naro - automatically surface relevant internal documents
CRM and Automation : Example: Day - Auto-capture conversations and constantly update insights
Rather than simply applying AI to existing categories, these startups are enabling entirely new sales methods.
Market impact
The adoption of AI is expected to have far-reaching impacts on the salestech market:
Cross-functional convergence : Sales, marketing, and customer success are blurring the lines and working more closely together. Potential shift to a team-based evaluation system.
Flexible GTM strategy : AI enables dynamic selection of the best sales approach for each customer. It also impacts company branding strategies (for both enterprise and developer)
Changing pricing models : from user-based pricing to performance-based pricing. Example: Commission model for fully automated deal closures.
These changes will have a significant impact on the entire salestech industry and are likely to drive the emergence of new business models.
Conclusion: AI shapes the future of sales tech
AI is not just about streamlining existing sales activities, it is also about fundamentally redefining sales processes and workflows, evolving the relationship between sellers and buyers and dramatically changing the way companies sell.
As a result, the sales tech stack of the future is expected to look very different than it does today, and businesses need to be ready to adapt and take advantage of this AI-driven transformation.
The convergence of AI and sales tech is just beginning. We will likely see even more innovative solutions and unexpected developments in the coming years. It is important to stay on top of the latest trends and adapt to them so you don’t miss out on this wave of change.
