When there is a crisis, the economy shrinks, people spend less and entrepreneurs need to use their creativity to at least try to maintain the same sales pace. Furthermore, most people who want to start a business postpone their dream. But are they right?
People who are thinking about starting their own business are often hesitant to start their business when there is a major economic crisis, like the one we are currently costa rica phone numbers experiencing. This is natural, as the desired results may not come as quickly as expected.
However, since most people think this way, it may be precisely in times like crises that you should start your business. There is a statistical basis for this that may explain why.
Several studies show that any business in its early stages, with an investment of up to R$1 million, can take up to two years to reach the break-even point. And around 3.5 years to recover the initial investment.
Of course, every business has its own peculiarities and these numbers are an average. Therefore, there are businesses that can achieve results before or even after such benchmarks.
In any case, the most recent economic crises have not been long-lasting. On the contrary, they are cyclical. The current crisis, according to economists, should start to disappear in the rearview mirror in about two years. These are speculations, but it is from them that businesspeople regain confidence in the future.
Therefore, it may be worth starting a business now, because under any circumstances, a business in its early stages will have difficulty growing quickly, as everything is new, the customers do not yet exist, the brand is unknown, the team is still being formed, etc.
This time it takes for the company to take off can be a good laboratory for you to test your business model with less competition, since most companies hit the brakes in times of crisis, cut investments and postpone new projects.
Of course, taking such an initiative involves many other factors, including your appetite for risk. And taking calculated risks is something that is clear in entrepreneurs who stand out from the rest.
Large companies are held accountable differently than start-up companies, as they need to show annual results to shareholders. As a result, executives who see no possibility of increasing revenue in the short term cut costs. Hence the mass layoffs.
And these actions of the big ones end up interfering in the mood of the others and in the fear of the little ones, because many provide for the big ones.
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