If you ask an American who Marilyn Monroe was, 96% of the adult population will know some information or fact about the celebrity. And this is true of other celebrities, dead or alive.
This is the case of Oprah Winfrey, admired by the American people, especially women.
However, when asked about an example of a successful entrepreneur and whether they knew who Steve Jobs was, only 50% of the adult population responded that they knew the entrepreneur, which is a myth for those most involved with entrepreneurship.
And this occurs in American society, which kazakhstan phone numbers tends to worship its entrepreneurs as gods, as they believe that they are the main protagonists in generating wealth and promoting economic growth.
This unusual data was obtained in a survey carried out by the Kauffman Foundation, one of the main entities that supports and promotes entrepreneurship in the United States, in October 2013.
The study's conclusion is that Americans need to increase the use of role models in entrepreneurship courses to motivate new entrepreneurs, especially young ones, to be inspired by their stories.
It is a powerful mechanism that, in fact, helps many potential entrepreneurs to understand and learn more deeply about what an entrepreneur thinks and how he acts.
In Brazil, this is also necessary, since our entrepreneurs who stand out the most are also eventually those who can be considered celebrities and, naturally, end up having greater exposure in the media.
One way to disseminate the idea of identifying and publicizing reference models in entrepreneurship is to develop case studies on entrepreneurs and then use these cases in the classroom.
It’s even better when the entrepreneur himself can visit the classroom and give a talk about his or her career. This can be done at all levels of formal education, from elementary to university.
However, I also argue that, in addition to showing entrepreneurs who are known or recognized for their success at a national or even international level, it is also important to work with reference models close to the target audience.
In other words, those entrepreneurs in your neighborhood, city, region and who you occasionally cross paths with at the supermarket, at events, parties, restaurants, etc.
In addition to showing future entrepreneurs that entrepreneurship is something typical of flesh-and-blood human beings just like them, identifying role models also encourages regional entrepreneurs to continue their journey.
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