Marketing terms starting with "ta"
Title & Description (TD/Title & Description)
Title & Description (TD) refers to the "title" and "description" that are displayed when you search on Google or other sites.
Title and description displayed in search results
It is the first thing that users see when they search for a keyword. Therefore, how well you design your TD will affect the number of people who see your content.
For example, in the description, you can present new information that users may not know, such as "Do you know XX?", to pique their interest. In addition, if you create a sense turkey b2b leads of exclusivity by saying "only now" or "limited edition," the likelihood of the user viewing the content beyond will increase. Furthermore, it is said that by creating an affinity between the content promoted in TD and the content itself, the conversion rate for "inquiries" and other such activities will also increase.
Direct response advertising (response advertising)
Direct response advertising is advertising that encourages customers to take a specific action, such as purchasing a product or inquiring about a service.
This type of advertising includes web ads, e-mail newsletters, direct mail, etc., and is easy to verify the effectiveness of. It is contrasted with "branding ads" that aim to improve the brand of a company or service.
It is sometimes called direct response advertising because the customer's reaction (response) is communicated directly to the advertiser.
Direct Marketing
Direct marketing is a marketing method that involves direct contact with customers without going through external distribution channels.
Unlike mass marketing, which is one-way communication with many customers, such as TV commercials and newspapers, it is possible to implement measures that are tailored to the needs of the other party based on the customer's reaction and response. Examples of this include chat functions and recommendation functions that visitors to EC sites can use, direct mail, and e-mail newsletters.
The key to successful direct marketing is to analyze the data obtained through contact with customers (purchase history, amount, attribute data, etc.) and use it in future marketing.
Marketing terms starting with "chi"
Churn Rate
Churn rate is the cancellation rate and is a term generally used in subscription model businesses such as SaaS businesses. There are two ways to calculate churn rate: "customer churn rate" based on the number of customers, and "revenue churn rate" based on revenue. The most commonly used method is customer churn rate, and the calculation method is as follows:
Churn rate = number of customers lost in a given period ÷ total number of customers retained immediately prior to that period x 100
Understanding churn rate can help you visualize how much your products or services are needed by your customers and whether your business can continue to grow.
Small-to-Medium Business (SMB)
Small and medium-sized enterprises are relatively small companies engaged in production, sales, etc.
The Small and Medium Enterprise Basic Law defines it as "the amount of capital or total investment" and "the number of regular employees." However, the definition differs depending on the industry.
For example, the definition of a small or medium-sized enterprise in the service industry is "a company with capital or total investment of 50 million yen or less" or "a company or individual with 100 or fewer regular employees."
Generally, the negative aspects of small and medium-sized enterprises are emphasized, such as "immature organizations" and "lack of financial and human resources." However, they also have strengths that are unique to small and medium-sized enterprises, such as "quick management action" and "flexible response to changes in the environment."
Bounce rate
Bounce rate is an indicator that shows the percentage of users who visit a website who bounce. Bounce refers to the behavior of a user who leaves the website after viewing only one page on the website. In other words, the bounce rate is an indicator that shows what percentage of the total number of visits viewed only one page.
A high bounce rate means that many users visit your site but only view one page. Even if you attract visitors to your site, it may be difficult to lead them to take action such as making an inquiry or purchasing.
Possible reasons for this include a low affinity between the search results and the content, and few links to other pages.
In addition to matching the search results with the content of your content, you need to encourage users to navigate around your site by placing internal links in optimal locations.
An indicator that is often confused with bounce rate is the "exit rate." Bounce rate and exit rate differ in user behavior. Exit rate is the percentage of users who leave the site after the relevant page.
