Benefits of Using Ecommerce Marketing Automation

[arafatrahman89]

What are the benefits of investing in eCommerce marketing automation?
Using automated e-commerce for marketing is an important aspect of companies across many sectors. In fact, as the State of B2B Marketing 2021 report states, about 78 percent of B2B marketers rely on these platforms. No wonder!

According to Invesp, an organization that specializes in conversion rate optimization:
Lead generation through marketing automation architect data increases for most people.
About 77% of people report an increase in conversions.
The automation result increases sales efficiency by 14.2 percent and reduces marketing costs by 12.2 percent.
Benefits of Using Ecommerce Marketing Automation
Ecommerce marketing automation tools can bring a lot of benefits that will help you improve your marketing strategy.


Advanced segmentation capabilities
With automated e-commerce marketing, organizations can segment customers based on their actions, preferences, and purchase history to create targeted messages that match each individual’s needs and wants. This allows companies to implement targeted marketing strategies with the highest likelihood of reaching each audience segment.

Customers who regularly purchase the same type of product may receive special offers or other notifications related to the product type.