Keep your source audience updated

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Update your audience regularly to ensure it reflects current and accurate information. This will ensure that your lookalike audience remains relevant and effective over time.

Performance Monitoring and Optimization
To optimize your ads, be sure to check how your ads are performing lawyer data against similar audiences. Facebook Ads Manager can benefit from tracking key metrics like click-through rate (CTR), conversion rates, and cost per acquisition (CPA).

Advanced Strategies for Using Similar Audiences
Here are some important strategies to know:
Advanced Strategies for Using Similar Audiences

Multi-tiered lookalike audiences
Develop a tiered strategy using tiered approaches to multiple types of lookalike audiences based on different proportions. For example, you could develop separate ad sets targeting 1%, 2%, or 3% of audiences, determine which ones are desirable, and allocate budget accordingly.

Value-based lookalike audiences
If you have access to customer value information, you can create lookalike audiences based on your most valuable customers. This can help you identify new customers who are most likely to make high-value purchases.