Company website or landing page
Posted: Wed Dec 04, 2024 9:29 am
Operating in competitive markets that require a lot of work to keep the business running and developing, many companies do not have much time to acquire knowledge in the field of modern marketing such as internet marketing.
Generally, thanks to Google and YouTube, you can now gain knowledge and become an expert in any field by devoting enough time to it.
The question is whether this will be an optimal use of time if at the same time we can focus on developing our core business - optimizing internal processes or expanding knowledge in our field will certainly provide a better return on the invested time than acquiring knowledge in a field that is foreign to us.
They approach their business in a very rational way, Top Setup decided to commission us to develop an optimal strategy for promoting their business on the Internet, which would focus on maximizing the benefits from the funds allocated for this purpose, which was obvious to both parties.
Of course, the basis for the project and one of the most important image elements was the appropriate creation, which consists of a developed logo, business vietnam b2b leads cards and letterhead, but this element of the project was not the most interesting.
Top Setup specializes in specialized automotive services for customers from all over Poland.
The company contacted us with the intention of commissioning us to create a company website, which was to be launched in the domain registered by the company - www.topsetup.pl and these were our design assumptions.
However, in the course of work and analysis of the company's offer and focusing on the potential benefits of the money spent, we came to the conclusion that creating a typical company website with an animated banner, information about the company and the offer would not be the best solution.
After analyzing the company's offer, it turned out that its offer focuses on two main services - diagnostics and regeneration of petrol and gas injectors . These services, strongly related to each other, are offered to customers from all over Poland, so the main goal we set for the website was to acquire customers for these two services. After talking to the client, it turned out that he plans to launch other services for the automotive industry, but currently focuses on the above-mentioned ones. We came to the conclusion that creating a typical company website promoting the Top Setup brand would not be the best idea.
We decided to create a modern landing page promoting the injector regeneration service and focus on generating leads in the form of placing orders / inquiries for the offered services. You can read more about this project here .
When not a company website
Many people may ask why we simply did not create a company website www.topsetup.pl, which is part of our offer, and did not place the information on it that is on the current website. After all, the same website could have been launched on the domain www.topsetup.pl, which would have the additional advantage of promoting the Top Setup brand, which should be important to the customer.
Of course, it could have been done this way and there would have been nothing wrong with it, except for one thing - it would not have been an optimal solution and even if the client had never come to this conclusion, we would have known about it and probably would not have felt good about it.
The main criteria that spoke in favor of creating a dedicated landing page instead of a company website were:
the client was more interested in generating tangible benefits than in promoting their own brand through the domain, and only generating a lead translates into tangible benefits in the form of sold products/services
the client planned to offer more services to the automotive industry in an undisclosed form and at an unspecified time
the client operates in a competitive market where there are other entities offering the same services
it was possible to select the target market of recipients
it was possible to select optimal phrases generating the largest number of queries in the Google search engine for the offered services.
Company website vs landing page
The advantages of a landing page are easiest to show in contrast to a company website, which plays a much more important role, which is why it is often better to postpone its launch.
A company website fulfills very important tasks and if we want our business to develop, it must be done at a high level.
Generally, thanks to Google and YouTube, you can now gain knowledge and become an expert in any field by devoting enough time to it.
The question is whether this will be an optimal use of time if at the same time we can focus on developing our core business - optimizing internal processes or expanding knowledge in our field will certainly provide a better return on the invested time than acquiring knowledge in a field that is foreign to us.
They approach their business in a very rational way, Top Setup decided to commission us to develop an optimal strategy for promoting their business on the Internet, which would focus on maximizing the benefits from the funds allocated for this purpose, which was obvious to both parties.
Of course, the basis for the project and one of the most important image elements was the appropriate creation, which consists of a developed logo, business vietnam b2b leads cards and letterhead, but this element of the project was not the most interesting.
Top Setup specializes in specialized automotive services for customers from all over Poland.
The company contacted us with the intention of commissioning us to create a company website, which was to be launched in the domain registered by the company - www.topsetup.pl and these were our design assumptions.
However, in the course of work and analysis of the company's offer and focusing on the potential benefits of the money spent, we came to the conclusion that creating a typical company website with an animated banner, information about the company and the offer would not be the best solution.
After analyzing the company's offer, it turned out that its offer focuses on two main services - diagnostics and regeneration of petrol and gas injectors . These services, strongly related to each other, are offered to customers from all over Poland, so the main goal we set for the website was to acquire customers for these two services. After talking to the client, it turned out that he plans to launch other services for the automotive industry, but currently focuses on the above-mentioned ones. We came to the conclusion that creating a typical company website promoting the Top Setup brand would not be the best idea.
We decided to create a modern landing page promoting the injector regeneration service and focus on generating leads in the form of placing orders / inquiries for the offered services. You can read more about this project here .
When not a company website
Many people may ask why we simply did not create a company website www.topsetup.pl, which is part of our offer, and did not place the information on it that is on the current website. After all, the same website could have been launched on the domain www.topsetup.pl, which would have the additional advantage of promoting the Top Setup brand, which should be important to the customer.
Of course, it could have been done this way and there would have been nothing wrong with it, except for one thing - it would not have been an optimal solution and even if the client had never come to this conclusion, we would have known about it and probably would not have felt good about it.
The main criteria that spoke in favor of creating a dedicated landing page instead of a company website were:
the client was more interested in generating tangible benefits than in promoting their own brand through the domain, and only generating a lead translates into tangible benefits in the form of sold products/services
the client planned to offer more services to the automotive industry in an undisclosed form and at an unspecified time
the client operates in a competitive market where there are other entities offering the same services
it was possible to select the target market of recipients
it was possible to select optimal phrases generating the largest number of queries in the Google search engine for the offered services.
Company website vs landing page
The advantages of a landing page are easiest to show in contrast to a company website, which plays a much more important role, which is why it is often better to postpone its launch.
A company website fulfills very important tasks and if we want our business to develop, it must be done at a high level.