How to Write Product Descriptions to Increase Sales [Complete Guide and Lots of Examples]
Posted: Wed Dec 04, 2024 9:42 am
The attractive price of products is indicated by 45% of buyers as one of the most important factors in deciding about online purchases - according to the E-commerce in Poland 2021 report prepared by Gemius. From the point of view of customers, low shipping costs, discount codes or faster delivery are also important.
However, did you know that more korea telegram phone number list detailed product descriptions (22%) and better product photos (19%) would encourage shoppers to shop online more often?
Source: gemius.pl
Use this knowledge – start writing creative product descriptions that will help you attract customers.
In this article you will learn:
how to compensate customers for not being able to see the product,
how a good product description can increase sales,
how to create a creative product description,
what should an example of a product that will have an impact on the customer look like,
what product descriptions do not meet the rules.
Treat this article as a resource. It will help you avoid the mistakes your competitors make and start writing great product descriptions .
Is the inability to view the product a hindrance?
According to a report prepared by Gemius, in 2021 the number of non-buyers online decreased to 23%. This is a clear drop compared to previous years: 44% in 2018, 37% in 2019, 27% in 2020, the cause of which should be sought primarily in the outbreak of the coronavirus pandemic.
However, the main reason for avoiding online shopping is still the lack of opportunity to see the product "live". In this respect, it will be difficult for you to beat a brick-and-mortar store - that's a fact. However, it does not mean that you are in a lost position.
Read also: The most common mistakes made when creating product descriptions
Did you know that a creative product description can stimulate a customer's senses? By choosing the right words and using the right techniques, it can stimulate their imagination - so as to convince them to place an order without having to learn about the texture, smell or try it on.
Product description in an online store – is it necessary?
You already know that the importance of product descriptions in an online store cannot be underestimated. However, you still have doubts about the validity of creating descriptive content? After all, a potential customer can always contact the customer service office and ask for details. Although in theory this is usually possible, in practice it rarely happens. Why?
Put yourself in their shoes – what would you do if the product you were interested in had no description? Would you spend your time talking to a store employee who does not always have knowledge about the entire assortment? Or would you choose a competing store where you can find a detailed product description?
If you want to increase sales, you can't take shortcuts. A comprehensive product description that compensates for the lack of "tangible" contact with the assortment is a must.
Need product descriptions for your store? Fill out the form.
Store address
Description of the order, additional instructions
Name and surname / Company
E-mail
I accept the privacy policy and consent to the processing of personal data by Sago Media for marketing, promotional and offer presentation purposes.
I want a quick quote
A good product description, what does it mean?
The product description replaces the seller. His role is primarily to advise and dispel doubts.
Just a few years ago, most descriptions were based on materials received from manufacturers. The result? The content was duplicated in many stores and was often only informational.
As a frequent customer of online stores, I have observed great progress in the matter of product descriptions. They are no longer content provided by the manufacturer. In many stores, you can come across not only unique but also creative product descriptions that provide a lot of useful information presented in an attractive form . They can not only dispel doubts, but also subtly persuade to make a purchase.
Owners are aware of how important unique and interesting content is – this is a big step forward. The problem is that not everyone knows how to create such descriptions. They are looking for ready-made recipes – templates based on which they could write content. Unfortunately, such universal recipes do not exist – because how would that look?
However, you can use a few general rules which, when properly "polished", should make it easier to create a good product description with a strong impact on the recipient.
Help you prepare product descriptions? Check out our offer
Rule 1. Tailor your product description to your customer profile
Product descriptions are exactly the same as any other content – they must be targeted to a specific recipient . If you want to increase sales, you can't aim "in the air", counting on luck and a random customer. After all, it's not about the buyer making a one-time transaction, but coming back to you very often.
Start by defining your target group – this will help you understand the needs of your potential customer. Are your products aimed at electronic gadget enthusiasts? Or maybe your store's assortment is aimed at "newly baked" parents? Do you sell handbags that are perfect for young and brave women? Ask yourself what customers can expect from your products and how the assortment can meet their needs . This will make it easy for you to match the description to the recipient. With the help of appropriately selected words, you can dispel doubts related to the product and inform about its features and advantages.
However, did you know that more korea telegram phone number list detailed product descriptions (22%) and better product photos (19%) would encourage shoppers to shop online more often?
Source: gemius.pl
Use this knowledge – start writing creative product descriptions that will help you attract customers.
In this article you will learn:
how to compensate customers for not being able to see the product,
how a good product description can increase sales,
how to create a creative product description,
what should an example of a product that will have an impact on the customer look like,
what product descriptions do not meet the rules.
Treat this article as a resource. It will help you avoid the mistakes your competitors make and start writing great product descriptions .
Is the inability to view the product a hindrance?
According to a report prepared by Gemius, in 2021 the number of non-buyers online decreased to 23%. This is a clear drop compared to previous years: 44% in 2018, 37% in 2019, 27% in 2020, the cause of which should be sought primarily in the outbreak of the coronavirus pandemic.
However, the main reason for avoiding online shopping is still the lack of opportunity to see the product "live". In this respect, it will be difficult for you to beat a brick-and-mortar store - that's a fact. However, it does not mean that you are in a lost position.
Read also: The most common mistakes made when creating product descriptions
Did you know that a creative product description can stimulate a customer's senses? By choosing the right words and using the right techniques, it can stimulate their imagination - so as to convince them to place an order without having to learn about the texture, smell or try it on.
Product description in an online store – is it necessary?
You already know that the importance of product descriptions in an online store cannot be underestimated. However, you still have doubts about the validity of creating descriptive content? After all, a potential customer can always contact the customer service office and ask for details. Although in theory this is usually possible, in practice it rarely happens. Why?
Put yourself in their shoes – what would you do if the product you were interested in had no description? Would you spend your time talking to a store employee who does not always have knowledge about the entire assortment? Or would you choose a competing store where you can find a detailed product description?
If you want to increase sales, you can't take shortcuts. A comprehensive product description that compensates for the lack of "tangible" contact with the assortment is a must.
Need product descriptions for your store? Fill out the form.
Store address
Description of the order, additional instructions
Name and surname / Company
I accept the privacy policy and consent to the processing of personal data by Sago Media for marketing, promotional and offer presentation purposes.
I want a quick quote
A good product description, what does it mean?
The product description replaces the seller. His role is primarily to advise and dispel doubts.
Just a few years ago, most descriptions were based on materials received from manufacturers. The result? The content was duplicated in many stores and was often only informational.
As a frequent customer of online stores, I have observed great progress in the matter of product descriptions. They are no longer content provided by the manufacturer. In many stores, you can come across not only unique but also creative product descriptions that provide a lot of useful information presented in an attractive form . They can not only dispel doubts, but also subtly persuade to make a purchase.
Owners are aware of how important unique and interesting content is – this is a big step forward. The problem is that not everyone knows how to create such descriptions. They are looking for ready-made recipes – templates based on which they could write content. Unfortunately, such universal recipes do not exist – because how would that look?
However, you can use a few general rules which, when properly "polished", should make it easier to create a good product description with a strong impact on the recipient.
Help you prepare product descriptions? Check out our offer
Rule 1. Tailor your product description to your customer profile
Product descriptions are exactly the same as any other content – they must be targeted to a specific recipient . If you want to increase sales, you can't aim "in the air", counting on luck and a random customer. After all, it's not about the buyer making a one-time transaction, but coming back to you very often.
Start by defining your target group – this will help you understand the needs of your potential customer. Are your products aimed at electronic gadget enthusiasts? Or maybe your store's assortment is aimed at "newly baked" parents? Do you sell handbags that are perfect for young and brave women? Ask yourself what customers can expect from your products and how the assortment can meet their needs . This will make it easy for you to match the description to the recipient. With the help of appropriately selected words, you can dispel doubts related to the product and inform about its features and advantages.