How to advertise on Instagram
Posted: Sat Jan 25, 2025 9:45 am
Running an Instagram campaign is very easy, so just follow the steps below and you'll have it ready in no time.
1. Link your Instagram account with Facebook.
The first thing you need to know is that having a Facebook account is essential if you are going to advertise on Instagram. In fact, all advertising on Instagram is done through the Facebook Ads platform .
And how is it linked? Well, it's very easy.
You simply have to enter your Fan Page, click on » Settings » and then on » Instagram Ads ».
Once here, you can select between “ Add an account ” or “ Delete account ” if you want to change it for another one.
Once you've completed this step, you're ready to start creating your Instagram ads.
instagram
2. Facebook Ads Creation Tool.
The tool that will help you create advertising for Instagram is Facebook Ads.
It's very simple, we believe. Even if you're not a tech expert, you'll be able to create your campaigns quickly... You'll be able to design your Instagram advertising campaign quickly, easily and effectively.
You will only have to click on “ create ads ” to start creating your advertising or “ manage ads ” to edit a campaign you have already created.
3. Select your advertising objective.
At this point you should ask yourself: What do I want to achieve? What is the main pharmacy email database objective I am looking for when carrying out the advertising campaign on Instagram?
The objectives of your Instagram campaigns can be varied :
Promote posts
If you want some of your already published posts to be more visible , this is the campaign you should apply for advertising on Instagram.
Thanks to it, you will get more participation from users (with more comments and likes) and your reach will improve.
Do you want some advice to make this campaign work? … When you create advertising for Instagram in this type of campaign, let your imagination fly and be original and creative.
Get more web traffic
Are you looking to increase traffic to a specific website?
So set this goal for your Instagram campaign because thanks to the button that your ad will include, users will be redirected to the website you want.
Getting conversions on the website
This is the format you should select for your Instagram ads if, in addition to getting visitors to your website, you want the user visiting it to take some action.
By action I mean buying, downloading something, filling out a form, subscribing, giving your email …
Installing apps
Do you want users to download any mobile app?
In that case, setting an app install advertising goal for your Instagram campaign will be of great help.
Furthermore, this format is very effective.
Do you know why? Well, because almost all Instagram users use it from their mobile, which will facilitate a high number of downloads.
Video views
It is a fact that videos are the most striking format that we find on the networks.
So if you're looking to increase your video views so that it reaches more people, this is the format you should use for your Instagram advertising campaign.
Now that you know the different advertising objectives for your Instagram ads, you need to think about which one best suits your business.
And remember… your entire Instagram ad campaign should revolve around the main objective you’ve chosen.
4. Segment
Do you want to increase your company's profitability and optimize advertising spending?
So… segment!
Thanks to the Facebook Ads tool you can segment your target audience based on their interests and tastes .
This way, Instagram advertising will reach only those you want it to reach.
But…how can I segment?
Well, it's very easy. On the one hand, there are the basic options : origin, gender, language or age. And on the other hand, there are the more advanced options :
Custom audiences . These are lists that you create yourself with users who already access your website or are on your lead list.
Demographics . This involves segmenting based on aspects related to users' location.
Interests . This option will allow your Instagram ads to reach different people based on their interests: based on the pages they follow, what events they participate in, etc.
Behaviors . With this segmentation you can find users who are performing a specific activity at that moment or who have a certain behavior on the network.
Connections – This option will be useful if you want to find users who have similar interests to your customers.
instagram public
Do you want some advice?
Combine multiple targeting options to achieve more precise targeting, and save the combinations that worked best for future campaigns.
You may be interested in: PPC advertising. Strategies to attract customers and increase your sales
5. Decide the type of ad.
When choosing the type of ads on Instagram, you can opt for one of these four options:
Carousel . You can add up to 5 images for the user to scroll through.
Single Image – As the name suggests, this consists of posting a single image.
Image player . It consists of publishing 5 images but unlike the Carousel, these are reproduced by themselves without the user having to pass them.
Video . This type of Instagram advertising consists of a video that can last a maximum of 60 seconds.
6. Set the budget
A fundamental part of creating ads on Instagram is defining the budget and duration of the campaign.
If the campaign is short and the budget invested is high, as you can imagine, visibility will be much greater than if you invest less (the minimum budget is €5 per day) and over a longer period of time.
So you should evaluate what you prefer for your business, although it is more advisable to invest more money in less time.
Additionally, in the “ Ad Delivery Optimization ” tab you can select whether to pay for your Instagram advertising campaign by:
Interaction or click.
Impressions.
Unique daily reach.
7. Publish it
Your Instagram ad campaign is almost ready!
But before you publish it, I recommend that you check how your ad will look in different display formats (ad types), so that you don't get any surprises.
Now, all you have to do is click on “ Publish ”.
Congratulations! You now have your first Instagram advertising campaign.
How easy, right?
8. Measure and interpret the results
It's true that your ad is already on Instagram.
But be careful! This is not where it ends. Rather, it is where it begins.
Now is the time to measure the performance of your Instagram ads . To study your campaign data, you can use Facebook Ads Manager.
Here you can see the CTR of the campaign , the interactions achieved, whether the number of impressions was as expected...
Great! Now you know how to run a great Instagram advertising campaign.
So by following these steps and with the tips and information to keep in mind that I explain below, you are sure to achieve good results with your advertising campaign on Instagram.
Keep your announcement short and direct.
Use simple, close and direct language.
Use your company's corporate colors to create your Instagram advertising.
It is preferable to use the square format (1080px X 1080px) for your Instagram ads rather than the rectangular format, because this way the ad will look better.
Remember that the minimum size for square ads is 600px X 600px and for horizontal ads 600px X 315px.
The images you select should be high resolution because this will make a greater impact on the user.
Videos you make for Instagram advertising cannot be longer than 60 seconds and cannot be larger than 30 MB.
Text can only take up more than 20% of the image.
Creating several types of ads will help you see what your target audience prefers, what design works best, and what is the cheapest for you. And once you have the “perfect ad” for your business, focus your efforts on it. And pay attention to these recommendations:
If you edit an already published ad, be careful! Instagram will consider your published ad as new content, so all comments and likes will be deleted.
Using Instagram filters can be a good way to edit your ad if you don't use professional editing software.
Make use of hashtags. You can add the most used ones in your sector, and some specific ones for your Instagram advertising campaign. Creating your own hashtags is a good idea because people will end up associating them with your brand.
Include calls to action, that is, tell users what you want them to do when they see your ads on Instagram, because this increases the likelihood that they will do so. For example, Come in and buy!, Download our app!…
Ask questions in your Instagram ads to get your potential customers to engage.
1. Link your Instagram account with Facebook.
The first thing you need to know is that having a Facebook account is essential if you are going to advertise on Instagram. In fact, all advertising on Instagram is done through the Facebook Ads platform .
And how is it linked? Well, it's very easy.
You simply have to enter your Fan Page, click on » Settings » and then on » Instagram Ads ».
Once here, you can select between “ Add an account ” or “ Delete account ” if you want to change it for another one.
Once you've completed this step, you're ready to start creating your Instagram ads.
2. Facebook Ads Creation Tool.
The tool that will help you create advertising for Instagram is Facebook Ads.
It's very simple, we believe. Even if you're not a tech expert, you'll be able to create your campaigns quickly... You'll be able to design your Instagram advertising campaign quickly, easily and effectively.
You will only have to click on “ create ads ” to start creating your advertising or “ manage ads ” to edit a campaign you have already created.
3. Select your advertising objective.
At this point you should ask yourself: What do I want to achieve? What is the main pharmacy email database objective I am looking for when carrying out the advertising campaign on Instagram?
The objectives of your Instagram campaigns can be varied :
Promote posts
If you want some of your already published posts to be more visible , this is the campaign you should apply for advertising on Instagram.
Thanks to it, you will get more participation from users (with more comments and likes) and your reach will improve.
Do you want some advice to make this campaign work? … When you create advertising for Instagram in this type of campaign, let your imagination fly and be original and creative.
Get more web traffic
Are you looking to increase traffic to a specific website?
So set this goal for your Instagram campaign because thanks to the button that your ad will include, users will be redirected to the website you want.
Getting conversions on the website
This is the format you should select for your Instagram ads if, in addition to getting visitors to your website, you want the user visiting it to take some action.
By action I mean buying, downloading something, filling out a form, subscribing, giving your email …
Installing apps
Do you want users to download any mobile app?
In that case, setting an app install advertising goal for your Instagram campaign will be of great help.
Furthermore, this format is very effective.
Do you know why? Well, because almost all Instagram users use it from their mobile, which will facilitate a high number of downloads.
Video views
It is a fact that videos are the most striking format that we find on the networks.
So if you're looking to increase your video views so that it reaches more people, this is the format you should use for your Instagram advertising campaign.
Now that you know the different advertising objectives for your Instagram ads, you need to think about which one best suits your business.
And remember… your entire Instagram ad campaign should revolve around the main objective you’ve chosen.
4. Segment
Do you want to increase your company's profitability and optimize advertising spending?
So… segment!
Thanks to the Facebook Ads tool you can segment your target audience based on their interests and tastes .
This way, Instagram advertising will reach only those you want it to reach.
But…how can I segment?
Well, it's very easy. On the one hand, there are the basic options : origin, gender, language or age. And on the other hand, there are the more advanced options :
Custom audiences . These are lists that you create yourself with users who already access your website or are on your lead list.
Demographics . This involves segmenting based on aspects related to users' location.
Interests . This option will allow your Instagram ads to reach different people based on their interests: based on the pages they follow, what events they participate in, etc.
Behaviors . With this segmentation you can find users who are performing a specific activity at that moment or who have a certain behavior on the network.
Connections – This option will be useful if you want to find users who have similar interests to your customers.
instagram public
Do you want some advice?
Combine multiple targeting options to achieve more precise targeting, and save the combinations that worked best for future campaigns.
You may be interested in: PPC advertising. Strategies to attract customers and increase your sales
5. Decide the type of ad.
When choosing the type of ads on Instagram, you can opt for one of these four options:
Carousel . You can add up to 5 images for the user to scroll through.
Single Image – As the name suggests, this consists of posting a single image.
Image player . It consists of publishing 5 images but unlike the Carousel, these are reproduced by themselves without the user having to pass them.
Video . This type of Instagram advertising consists of a video that can last a maximum of 60 seconds.
6. Set the budget
A fundamental part of creating ads on Instagram is defining the budget and duration of the campaign.
If the campaign is short and the budget invested is high, as you can imagine, visibility will be much greater than if you invest less (the minimum budget is €5 per day) and over a longer period of time.
So you should evaluate what you prefer for your business, although it is more advisable to invest more money in less time.
Additionally, in the “ Ad Delivery Optimization ” tab you can select whether to pay for your Instagram advertising campaign by:
Interaction or click.
Impressions.
Unique daily reach.
7. Publish it
Your Instagram ad campaign is almost ready!
But before you publish it, I recommend that you check how your ad will look in different display formats (ad types), so that you don't get any surprises.
Now, all you have to do is click on “ Publish ”.
Congratulations! You now have your first Instagram advertising campaign.
How easy, right?
8. Measure and interpret the results
It's true that your ad is already on Instagram.
But be careful! This is not where it ends. Rather, it is where it begins.
Now is the time to measure the performance of your Instagram ads . To study your campaign data, you can use Facebook Ads Manager.
Here you can see the CTR of the campaign , the interactions achieved, whether the number of impressions was as expected...
Great! Now you know how to run a great Instagram advertising campaign.
So by following these steps and with the tips and information to keep in mind that I explain below, you are sure to achieve good results with your advertising campaign on Instagram.
Keep your announcement short and direct.
Use simple, close and direct language.
Use your company's corporate colors to create your Instagram advertising.
It is preferable to use the square format (1080px X 1080px) for your Instagram ads rather than the rectangular format, because this way the ad will look better.
Remember that the minimum size for square ads is 600px X 600px and for horizontal ads 600px X 315px.
The images you select should be high resolution because this will make a greater impact on the user.
Videos you make for Instagram advertising cannot be longer than 60 seconds and cannot be larger than 30 MB.
Text can only take up more than 20% of the image.
Creating several types of ads will help you see what your target audience prefers, what design works best, and what is the cheapest for you. And once you have the “perfect ad” for your business, focus your efforts on it. And pay attention to these recommendations:
If you edit an already published ad, be careful! Instagram will consider your published ad as new content, so all comments and likes will be deleted.
Using Instagram filters can be a good way to edit your ad if you don't use professional editing software.
Make use of hashtags. You can add the most used ones in your sector, and some specific ones for your Instagram advertising campaign. Creating your own hashtags is a good idea because people will end up associating them with your brand.
Include calls to action, that is, tell users what you want them to do when they see your ads on Instagram, because this increases the likelihood that they will do so. For example, Come in and buy!, Download our app!…
Ask questions in your Instagram ads to get your potential customers to engage.