Social media marketing Why is it so important?
Posted: Sat Jan 25, 2025 9:59 am
However, it is important to note that brand loyalty remains strong.
Major brands such as Kia and Hyundai have begun introducing “premium” versions of their cars in an attempt to break into the luxury market. It is important for brands to identify the needs that their competitors are meeting and adjust to them to prevent loyal customers from diverting to other brands to satisfy their needs.
Top competitors for brand loyalty in the automotive industry
Subaru: Give love, get love
Subaru has become something of a superstar in the automotive market with one of the highest loyalty growth rates in the past decade, rising from 45% in 2007 to 61% in 2017. This can be attributed to Subaru’s loyalty campaign strategies. In 2008 Subaru launched its Love campaign. The Love Campaign is a comprehensive campaign that puts a socially responsible spin on loyalty. Subaru is committed to loving pets, loving the earth, caring, helping, and learning.
Through the Love Campaign, Subaru participates in various social projects and makes donations to help advance each area of love. Subaru periodically runs special offers that allow buyers to choose a charitable cause and Subaru will donate €250 to that cause. Dear Subaru is another program they use, it is an ode to brand loyalty. Dear Subaru is a collection of letters from real fans that highlight special moments or reasons why they love Subaru.
These letters have even been used as the basis for some of Subaru's most beloved commercials. Subaru dj email list has created emotionally-driven ads that demonstrate the longevity of Subaru cars and often feature man's best friend.
“Brand loyalists are driven by emotions, at least to some extent, when they return to their favorite companies.”
Honda: Sharing is caring
Honda regularly comes close to the top because of its customer loyalty. What is especially interesting is that Honda offers mostly 4-door sedans and not many truck or SUV options, but because of its fierce brand loyalty it is able to dominate the sedan market. Honda is offering a €750 discount on purchases of the new Accord for loyal customers.
Major brands such as Kia and Hyundai have begun introducing “premium” versions of their cars in an attempt to break into the luxury market. It is important for brands to identify the needs that their competitors are meeting and adjust to them to prevent loyal customers from diverting to other brands to satisfy their needs.
Top competitors for brand loyalty in the automotive industry
Subaru: Give love, get love
Subaru has become something of a superstar in the automotive market with one of the highest loyalty growth rates in the past decade, rising from 45% in 2007 to 61% in 2017. This can be attributed to Subaru’s loyalty campaign strategies. In 2008 Subaru launched its Love campaign. The Love Campaign is a comprehensive campaign that puts a socially responsible spin on loyalty. Subaru is committed to loving pets, loving the earth, caring, helping, and learning.
Through the Love Campaign, Subaru participates in various social projects and makes donations to help advance each area of love. Subaru periodically runs special offers that allow buyers to choose a charitable cause and Subaru will donate €250 to that cause. Dear Subaru is another program they use, it is an ode to brand loyalty. Dear Subaru is a collection of letters from real fans that highlight special moments or reasons why they love Subaru.
These letters have even been used as the basis for some of Subaru's most beloved commercials. Subaru dj email list has created emotionally-driven ads that demonstrate the longevity of Subaru cars and often feature man's best friend.
“Brand loyalists are driven by emotions, at least to some extent, when they return to their favorite companies.”
Honda: Sharing is caring
Honda regularly comes close to the top because of its customer loyalty. What is especially interesting is that Honda offers mostly 4-door sedans and not many truck or SUV options, but because of its fierce brand loyalty it is able to dominate the sedan market. Honda is offering a €750 discount on purchases of the new Accord for loyal customers.