15 essential features for eCommerce

Habib01 · Post by **Habib01** » Sat Jan 25, 2025 10:12 am

4. Preview of upcoming productsIMG_8272-1
Want to create buzz around a new product launch? Instagram may be your answer.

Since you have to create product photos and copy them for your online store anyway, why not take advantage of the available content and share it with your followers? Your loyal fans will appreciate getting an exclusive sneak peek at new products.

If you want, run an exclusive sale for your Instagram followers. Along with photos and video of the new product, add a unique promo code to your post or story. Only engaged followers will have access to the sale, further cementing brand loyalty.

Remember to use high-quality images and content for your new product. Shoppers won't engage with low-quality product content.

5. Use high-quality photos and develop your own unique style
Although 77% of shoppers prefer to see photos of customers with the product over studio photos, this does not negate the need for high-quality photos for such products.

This means that brands selling on Instagram should partner with influencers who can associate electrical contractors email list themselves with your brand.

Also, when taking these photos, use your creativity to develop a distinct style. Do your best to reflect your brand's personality through this style, whether it's through different filters, icons, graphics, or colors.

6. Run contests and promote your profile on your website
Instagram contests have the ability to reach and engage potential customers while highlighting your latest products. Whether you've just started a new blog, run an e-commerce business, develop digital products and online courses, or simply want to promote your Instagram profile on your website, you need to unify your messaging.

Ecommerce companies run everything from a simple giveaway to contests that require followers to use a hashtag or submit user-generated content. No matter what type of contest you choose, always highlight your products, follow all the rules, and work to build your email list.