If you are willing to find quality training or a good online marketing course, there are three important aspects that you should analyze before hiring it. They are the following.
Agenda focused on strategy and channels
When you start looking for an online marketing course, you will surely find hundreds outlook email database of offers. A course focused on strategy and channels will be one that works intensively on one or more digital marketing channels.
SEO courses. Focused on learning how to position a website, whether yours or your clients'.
Social media courses, specialized in social media marketing
Generic online marketing courses, where a bit of everything is covered
Courses to make web pages
etc..
In all of these formats, specialized training is provided in a specific area . They will always be good depending on their duration, the syllabus and the teacher who teaches them, but they will help you work on a specific area.
Syllabus focused on strategy and processes
Finding this type of online marketing training is a little more complicated, as it may be provided by more specialized entities or centers.
For example, in this area we can find training courses on Linkedin for companies and sales teams. These are highly specialized training courses in which companies are taught how to coordinate and plan their strategy on Linkedin to get leads and clients on Linkedin.
Talking about digital marketing strategies and processes means starting from the ground up, just as a Digital Marketing Agency starts working with a client. For this reason, these online marketing courses may require a higher level of prior knowledge:
Target audience analysis, Empathy Maps, Customer Journey…
How to define product or service sheets on your website
How to work on communication on the Internet
SEO optimization of content
Techniques for writing better and Copywriting
Your company's value proposition
etc
All of these are processes related to sales-oriented communication on the Internet. But without a doubt, the key factor that can indicate the quality of online marketing training is that they teach you how to create a Sales Funnel .
The Sales Funnel is the basis of the entire Internet strategy , as it analyzes how you are going to get visitors to your website and how you are going to guide them until they become customers.
These types of training courses cover the strategic aspect, the communication and sales processes , and end up working on the defined channels, so they tend to be much more comprehensive.
There are few companies and institutions that offer this type of online marketing courses, so you will probably have to do some in-depth research if you want to take one of them.
People-centered curriculum
These types of training courses focus much more on people and their skills .
You can find courses on Leadership, Coaching, Management Skills and of course courses to improve digital skills.
They are much more specific and strive to work on the potential of each person . As online marketing training, they provide a lot of value, since the digital skills learned can be extrapolated to the business strategy.
You can easily find this type of course, as skills-based training is very popular at the moment.
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