How to get into the press
Posted: Sat Jan 25, 2025 10:17 am
One of the main objectives of companies and organizations is to appear in the press and media to have greater visibility and a good position within the market .
To do this, most people choose to send press releases. However, these are not always effective and there are other methods that also work very well. The point is to get the press to talk about your company, media directors email list what you do, how you do it... so today we are going to give you a few tips with (invented) examples included so that you can get into the press.
How to get into the press
Get in the press by sending a Press Release (PR)
As we have mentioned, press releases are the most common method used by brands when it comes to appearing in the press.
These are short, news-oriented articles that serve to announce any new developments, milestones and relevant information for both the company and its customers. For example, the launch of a new product that will revolutionize the market, a change of management after years of being run by the same family, obtaining a large investment... the purpose of press releases is to tell a relevant story, something that adds value to the user and is of public interest. But how do we get our press release published? Let's go step by step.
Good database
Creating a good database with different media outlets that you would like to appear in is essential when creating the Press Release. If you know the type of media outlets, it will be easier for you to write it thinking about the type of readers they have and the information they are looking for.
Don't ignore the media specialized in your sector, they will undoubtedly be key to positioning your company. It's fine to send it to generic media, but your Buyer Persona will undoubtedly be there.
First contact with the media
Once you have sent the Press Release, it is time to make initial contact with the media. To do this, you can call them . But always call them with a pretext beyond the fact that you have sent them a press release. For example, you have seen that they have talked about a study that is interesting and that you can provide more information, among other options that may arise.
The first contact is important so that when they receive the Press Release, the name of your company will ring a bell and spark their interest. If no one knows you, no one will publish your work.
Press Release Submission
It is not enough to just send the press release, it is important to monitor its status. Once you send it, wait two days and if you have not received a response, contact the journalists again.
Important note: when you create the database, it is essential that it is made up of people with names and surnames and not generic emails that no one ends up reading. Address a specific person in your sector, this way, you will have more chances of being published. In addition, we recommend that you personalize each email and not have a standard email for everyone. Remember that personalization is in fashion.
Support through other channels
Having several channels where you publish regularly is important for visibility. The Press Releases that are published the most are those of companies that people start talking about or that have a “Wow” effect because of how revolutionary they are. If you have a blog, social networks, etc., they will undoubtedly help you to make your way into the market and get users to start talking about you, thus generating interest in the media that are really looking for topics of interest to their users .
Establish a relationship with journalists
Having journalist “friends” should definitely be one of your priorities if you have a company. A good relationship with the media will certainly earn you points every time they have to publish something about you. To do this, you can attend events, show up in person at the editorial office, etc.
By following these tips, you will have a much greater chance of getting your company featured in the press.
But as we have said before, to get into the press you do not always need to send a Press Release, you have other options to be published. Let's see them.
It doesn't always have to be in Press Release format
Opinion articles
Opinion articles in magazines specializing in your sector can be a plus for promoting your company and yourself as an expert in the sector . Writing some opinion articles in the media can help you establish that relationship with journalists that we talked about earlier.
Interview or Report
The same thing happens with interviews or reports. If, for example, you are always interviewed by the same journalist, in the end, you will have unintentionally forged a cordial relationship and every time he or she sees something related to your brand, he or she will try to investigate or publish something about it .
Speaker at an event
Events spark interest from both users and the media. Speaking at various events gives you visibility and will get the media to talk about you and mention your company.
Trying to get press coverage without having to send a press release is a good way to gain visibility without being repetitive or just talking about the company. It is a much more accessible method for users and provides more valuable information than a press release.
This type of content is more informal, impersonal and casual, and users like it and that is the only thing that matters, because they are the ones who are going to consume it.
To do this, most people choose to send press releases. However, these are not always effective and there are other methods that also work very well. The point is to get the press to talk about your company, media directors email list what you do, how you do it... so today we are going to give you a few tips with (invented) examples included so that you can get into the press.
How to get into the press
Get in the press by sending a Press Release (PR)
As we have mentioned, press releases are the most common method used by brands when it comes to appearing in the press.
These are short, news-oriented articles that serve to announce any new developments, milestones and relevant information for both the company and its customers. For example, the launch of a new product that will revolutionize the market, a change of management after years of being run by the same family, obtaining a large investment... the purpose of press releases is to tell a relevant story, something that adds value to the user and is of public interest. But how do we get our press release published? Let's go step by step.
Good database
Creating a good database with different media outlets that you would like to appear in is essential when creating the Press Release. If you know the type of media outlets, it will be easier for you to write it thinking about the type of readers they have and the information they are looking for.
Don't ignore the media specialized in your sector, they will undoubtedly be key to positioning your company. It's fine to send it to generic media, but your Buyer Persona will undoubtedly be there.
First contact with the media
Once you have sent the Press Release, it is time to make initial contact with the media. To do this, you can call them . But always call them with a pretext beyond the fact that you have sent them a press release. For example, you have seen that they have talked about a study that is interesting and that you can provide more information, among other options that may arise.
The first contact is important so that when they receive the Press Release, the name of your company will ring a bell and spark their interest. If no one knows you, no one will publish your work.
Press Release Submission
It is not enough to just send the press release, it is important to monitor its status. Once you send it, wait two days and if you have not received a response, contact the journalists again.
Important note: when you create the database, it is essential that it is made up of people with names and surnames and not generic emails that no one ends up reading. Address a specific person in your sector, this way, you will have more chances of being published. In addition, we recommend that you personalize each email and not have a standard email for everyone. Remember that personalization is in fashion.
Support through other channels
Having several channels where you publish regularly is important for visibility. The Press Releases that are published the most are those of companies that people start talking about or that have a “Wow” effect because of how revolutionary they are. If you have a blog, social networks, etc., they will undoubtedly help you to make your way into the market and get users to start talking about you, thus generating interest in the media that are really looking for topics of interest to their users .
Establish a relationship with journalists
Having journalist “friends” should definitely be one of your priorities if you have a company. A good relationship with the media will certainly earn you points every time they have to publish something about you. To do this, you can attend events, show up in person at the editorial office, etc.
By following these tips, you will have a much greater chance of getting your company featured in the press.
But as we have said before, to get into the press you do not always need to send a Press Release, you have other options to be published. Let's see them.
It doesn't always have to be in Press Release format
Opinion articles
Opinion articles in magazines specializing in your sector can be a plus for promoting your company and yourself as an expert in the sector . Writing some opinion articles in the media can help you establish that relationship with journalists that we talked about earlier.
Interview or Report
The same thing happens with interviews or reports. If, for example, you are always interviewed by the same journalist, in the end, you will have unintentionally forged a cordial relationship and every time he or she sees something related to your brand, he or she will try to investigate or publish something about it .
Speaker at an event
Events spark interest from both users and the media. Speaking at various events gives you visibility and will get the media to talk about you and mention your company.
Trying to get press coverage without having to send a press release is a good way to gain visibility without being repetitive or just talking about the company. It is a much more accessible method for users and provides more valuable information than a press release.
This type of content is more informal, impersonal and casual, and users like it and that is the only thing that matters, because they are the ones who are going to consume it.