Frequently Asked Questions (FAQ)

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When an online seller uses the related items feature to sell more, they are actually telling the shopper that “they get me.” Related items can also include product categories similar to the comparison store, “people who bought this item also searched for.”

Complex purchases require trust with a seller and detailed information when purchasing products online rather than face-to-face.

At Forthea Interactive, our client, Fine Watch Bank, sells high-end watches designed by experts. The company’s buyers need confirmation of the watch’s authenticity and detailed product information to feel comfortable making a purchase.

An additional information section details frequently requested information, which establishes credibility and builds trust with the buyer. FAQ sections also provide a self-help area to address common customer issues.

Buyers often ask about product support, returns, lost account passwords, etc.

10. Social proof
Brands and online retailers that connect with their buyers on an emotional level forex email list build brand trust and advocacy.

Social connection is undeniable and the opportunity to engage with an audience is easier now than ever.

Linking social profiles and user-generated content to an e-commerce site are must-have features that will give online sellers brand character.

Shoppers are inundated with a constant stream of “buy now” and “get this” offers. It’s those brands that engage with customers socially that create customers for life. They’re offering products that help others and that people care about.

Social media allows e-commerce brands to show authenticity and associate an emotional connection with their products. Check out Nike’s Pinterest account to see how incorporating products with motivating images has a huge impact.

See how Ikea uses user-generated content to share design ideas and inspiration on how to use their products. See how Lowe's produces how-to videos that teach people how to use their products

11. Safety features

As such, eCommerce websites can be a lucrative target for cybercriminals. It is crucial for online sellers to protect customer information and take steps to ensure privacy. It all starts with a secure eCommerce platform. With their sophisticated security features, it is no wonder that Magento and WordPress combined with WooCommerce are the top two platforms for online sellers.