What is advertising and how is it different from marketing?

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Although we sometimes tend to use the terms advertising and marketing interchangeably, in this post we are going to explain the difference between the two so that you never use them as if they were synonyms again.

Of course, you must keep in mind that both need each other in order to exist.

In our daily lives, we often tend to talk about marketing and advertising as if they were synonyms.

The truth is that although both are needed to exist, respectively, they are terms that refer to different actions .

In this post we are going to explain the difference so that you never use them interchangeably again. Ready? Let's get started...

First of all, marketing is the science or discipline that studies the behavior of individuals and the market.

Thus, among the main objectives we can extract those of attracting, capturing, retaining and building high school coaches email list loyalty among potential customers.

However, the goal of marketing is to increase our sales.

That is why the four basic pillars of marketing are understood to be those known as the "4 P's": Price, Product, Distribution and Promotion .

Secondly, advertising is a marketing tool. Its main objectives are to inform and persuade.

This includes everything from communicating the launch of a new brand, reporting on a new use of a product, a complement to one that is already on the market, or positively positioning a particular company.

We need advertising to do marketing, since advertising is a form of communication, aimed at increasing the consumption of our consumers and improving the reputation of the brand .