The experience is a balanced mix of non-gated and gated content
Posted: Sun Jan 26, 2025 7:06 am
The experience also includes a non-gated eBook for users to download, but Hootsuite has invested in creating more in-depth and gated content like webinars, info sheets, and playbooks that provide tips for marketers on how to succeed in each of the trends covered in the report. This is where Hootsuite is getting the downloads (and qualified leads!).
You might ask, “If I explain every trend and provide albania whatsapp number data non-gated content, I won’t generate any leads.” Hootsuite’s experience proves that to be an obvious marketing myth. The shift toward interactive experiences ultimately led to higher engagement because it was easier for consumers to access information, including that much of it was available online rather than through large file downloads. Talking about general numbers: Unique traffic to those pages increased by 34% as well as time spent on that page (up 119%), while downloads grew by more than 30%.
I’ll explain the strategy behind this in more depth. Ungate Your Content Hootsuite began publishing the Social Media Trends Report seven years ago, when marketing technology and customer behavior were slightly different than they are today. Consumer preferences are always changing, and so are the tools that measure marketers’ ability to reach customers and encourage them to take action. When the Social Media Trends Report was first launched, the average Hootsuite user probably had more time to consume content and, more importantly, more patience.
You might ask, “If I explain every trend and provide albania whatsapp number data non-gated content, I won’t generate any leads.” Hootsuite’s experience proves that to be an obvious marketing myth. The shift toward interactive experiences ultimately led to higher engagement because it was easier for consumers to access information, including that much of it was available online rather than through large file downloads. Talking about general numbers: Unique traffic to those pages increased by 34% as well as time spent on that page (up 119%), while downloads grew by more than 30%.
I’ll explain the strategy behind this in more depth. Ungate Your Content Hootsuite began publishing the Social Media Trends Report seven years ago, when marketing technology and customer behavior were slightly different than they are today. Consumer preferences are always changing, and so are the tools that measure marketers’ ability to reach customers and encourage them to take action. When the Social Media Trends Report was first launched, the average Hootsuite user probably had more time to consume content and, more importantly, more patience.