"We cannot guarantee the quality of this product"
Posted: Sun Jan 26, 2025 7:12 am
By saying this, your managers are deliberately devaluing not only the product they are offering, but also your company. A client will never buy anything if they have doubts about the reliability and quality of your services or goods.
Quality assurance
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What can be a guarantee of high quality:
return policy;
certificates confirming the quality of advertising database the product;
positive customer reviews;
drawing up a contract, etc.
When talking to a client, managers should emphasize that the company values its reputation and does everything possible to offer clients only high-quality goods and services.
Read also!
"How a Leader Can Motivate Managers: 5 Surefire Ways"
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"In my opinion…"
A sales manager should not doubt the quality of the services or products offered. His goal is not to express personal preferences, but to convey the company's values.
Let's exclude these filler phrases:
"I'm not sure this is what you need."
"I don't personally use this product, but many people say it's good."
"I don't think this product is very good, but that's just my opinion."
"I don't really like this product myself, but you might be interested in it."
The manager must be self-confident and have a perfect understanding of what he sells. You can refer to specific facts, statistics or reviews to convince the client that only you can satisfy his needs for these services or products.
"You are wrong"
An open or aggressive display of one's own expertise may turn the client against the company.
Attention to customers
Source: shutterstock.com
It is more productive to express understanding of the client's situation, even if they are mistaken. Managers can say, "I can understand how you might have come to that conclusion, but let me offer an alternative point of view."
It is important to create an atmosphere of openness and dialogue, where the client feels comfortable and is not embarrassed to express his thoughts and ask the right questions. This approach will help strengthen the relationship with the client and increase the likelihood of a successful transaction.
Quality assurance
Source: shutterstock.com
What can be a guarantee of high quality:
return policy;
certificates confirming the quality of advertising database the product;
positive customer reviews;
drawing up a contract, etc.
When talking to a client, managers should emphasize that the company values its reputation and does everything possible to offer clients only high-quality goods and services.
Read also!
"How a Leader Can Motivate Managers: 5 Surefire Ways"
Read more
"In my opinion…"
A sales manager should not doubt the quality of the services or products offered. His goal is not to express personal preferences, but to convey the company's values.
Let's exclude these filler phrases:
"I'm not sure this is what you need."
"I don't personally use this product, but many people say it's good."
"I don't think this product is very good, but that's just my opinion."
"I don't really like this product myself, but you might be interested in it."
The manager must be self-confident and have a perfect understanding of what he sells. You can refer to specific facts, statistics or reviews to convince the client that only you can satisfy his needs for these services or products.
"You are wrong"
An open or aggressive display of one's own expertise may turn the client against the company.
Attention to customers
Source: shutterstock.com
It is more productive to express understanding of the client's situation, even if they are mistaken. Managers can say, "I can understand how you might have come to that conclusion, but let me offer an alternative point of view."
It is important to create an atmosphere of openness and dialogue, where the client feels comfortable and is not embarrassed to express his thoughts and ask the right questions. This approach will help strengthen the relationship with the client and increase the likelihood of a successful transaction.