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phrasing like “Enjoy free ground shipping.”

Posted: Wed Dec 04, 2024 10:02 am
by mdsah512534
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As part of the MailerLite Affiliate Program, you’ll receive free promotional assets and dedicated support.Looking for transactional email inspiration? We’ve put together 15 transactional email examples to show how these routine messages can add real value to your email marketing strategy.

Transactional emails, like order confirmations, payment receipts, password resets, etc. tend to see high open rates. They reach customers when they're paying attention, making them a prime opportunity to strengthen your brand.

Check out these transactional email examples for ideas on Mom Phone Number Data turning simple updates into meaningful interactions. With a few smart changes, you can use every message to engage and build loyalty with your customers.

What is a transactional email?
What makes a good transactional email?
15 common transactional email examples
How to send transactional emails (and why Brevo helps)
What is a transactional email?

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A transactional email is an automated email sent to someone based on a specific action they’ve taken — like an order confirmation, password reset, or shipping notification.



Consistent look and feel. This abandoned shopping cart email from Kate Spade mirrors the website’s design, making it familiar and easy for the customer to recognize.
Offering free shipping is a smart move here. It removes a common sticking point in online buying decisions and sweetens the deal, especially with The discount and strategic product suggestions also increase the chance of conversion. This example makes it easy to see why cart abandonment emails are one of the most important types of communication in ecommerce.
4. Order confirmation email
Crate and Barrel order confirmation transactional email example
What makes this a good transactional email example?

Complete details. This order confirmation email follows all the best practices of transactional messages. It includes everything a customer wants to know: order date, order number, payment method (credit card reminder), etc making them feel confident about their buying decision.
Opportunities for further engagement. By upselling similar products, Crate & Barrel invites customers to keep browsing. A good trick for ecommerce businesses.
5. Shipping update email
chewy shipping confirmation transactional email example
Why this is a good transactional email example:


10. Delivery confirmation email
Delivery confirmation transactional email example from everlywell
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What makes this a good transactional email example?