What about RCS compatibility?
Posted: Sun Jan 26, 2025 8:30 am
Overview of the interactive messaging features natively offered by RCS.
Another challenge for this newcomer in the mobile messaging landscape, and not the least: reach .
The RCS format is currently supported by the latest Android smartphones (Huawei, LG, Samsung, etc.) or those with the Google Messages application. It is deployed worldwide in 10 countries (including France, the United Kingdom, Spain, Italy and the United States).
According to Google data, the belgium telegram number database protocol is currently used by 700 million people worldwide and is expected to reach 2 billion active users by 2024. This symbolic milestone would allow RCS to join WhatsApp in terms of users.
In France, deployed by mobile phone operators Orange, Bouygues and SFR, 16 million terminals are already compatible in 2021 , and there will be 30 million by 2023 (source MMAF).
RCS compatibility
Evolution of RCS compatibility of mobiles in France (according to MMAF data).
On the Apple side, the firm remains silent on possible future compatibility with this new mobile messaging standard. But with a market share of only 30%, the success of RCS lies more in the adoption of this new channel by advertisers than by the Apple brand.
All the more so since omnichannel strategies are to be favored. Indeed, the preliminary step of identifying the compatibility of the contact base upon receipt of the RCS is systematically carried out downstream of an RCS campaign. This allows advertisers to set up a failover by SMS or a switch to another channel for recipients whose smartphone does not allow them to receive RCS. A major asset that allows both to combine media with an innovative and creative experience, and a fallback solution to ensure the deliverability of your message.
Another challenge for this newcomer in the mobile messaging landscape, and not the least: reach .
The RCS format is currently supported by the latest Android smartphones (Huawei, LG, Samsung, etc.) or those with the Google Messages application. It is deployed worldwide in 10 countries (including France, the United Kingdom, Spain, Italy and the United States).
According to Google data, the belgium telegram number database protocol is currently used by 700 million people worldwide and is expected to reach 2 billion active users by 2024. This symbolic milestone would allow RCS to join WhatsApp in terms of users.
In France, deployed by mobile phone operators Orange, Bouygues and SFR, 16 million terminals are already compatible in 2021 , and there will be 30 million by 2023 (source MMAF).
RCS compatibility
Evolution of RCS compatibility of mobiles in France (according to MMAF data).
On the Apple side, the firm remains silent on possible future compatibility with this new mobile messaging standard. But with a market share of only 30%, the success of RCS lies more in the adoption of this new channel by advertisers than by the Apple brand.
All the more so since omnichannel strategies are to be favored. Indeed, the preliminary step of identifying the compatibility of the contact base upon receipt of the RCS is systematically carried out downstream of an RCS campaign. This allows advertisers to set up a failover by SMS or a switch to another channel for recipients whose smartphone does not allow them to receive RCS. A major asset that allows both to combine media with an innovative and creative experience, and a fallback solution to ensure the deliverability of your message.