The DEM focuses on the sale, therefore presenting a mainly promotional nature . It is immediate and often poor in narration, with clear calls to action.
Its usefulness is found in specific phases of the customer journey and in particular president email list anniversaries. An example are the sales or the Christmas period, thus confirming its commercial leverage.
Rules to follow
In any case, you should know that this, like all marketing activities, must follow specific rules, in order to respect the principle of lawfulness.
must have the consent of the interested party . This means that you cannot use lists taken from the internet or buy ready-made lists of email addresses.
The double opt-in method is the one that best aligns with the GDPR guidelines. It consists of having a double approval from the user to validate the registration.
Another provision requires, within the newsletter subscription form, the request for only the data necessary for the service. In fact, it is not possible to request other sensitive data such as address, telephone number and so on.
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