Approximate website conversion rates depending on the direction
Posted: Sun Jan 26, 2025 9:33 am
The second resource has higher traffic, its income is higher, but at the same time it has considerable advertising costs, which are not as effective as the first site.
Conversion must be analyzed to ensure the profitability of the project, so it is important to analyze the correspondence between gross profit and advertising costs. For this purpose, the ROI (ROMI) value is calculated — return on investment.
It is calculated as follows :
ROMI = ((Advertising Revenue – Cost of Goods – Advertising Expenses) / Advertising Expenses) * 100.
The higher the ROI, the higher bulgaria email list the return on advertising activity, so it is necessary to monitor this value in order not to waste money intended for marketing.
As for both campaigns presented above, their ROMI is not bad: their promotion costs have paid off in excess. Even a value of 20% is good, and two- and three-fold income shows high quality advertising.
Read also!
"How to Calculate ROI: Formula, Examples"
Read more
Let's sum it up :
The conversion of website visitors should be considered in terms of the income it leads to.
Advertising expenses must be justified.
Approximate website conversion rates depending on the direction
A number of features influence the increase of the website conversion: characteristics of the sphere and the product being sold, as well as the promotion strategy. For example, it is impossible to compare the productivity of hotel reservation websites and medical services websites. Their conversion will differ significantly. It is possible to analyze the extent to which an Internet resource functions productively only within the framework of a specific sphere in which the business is conducted.
Advertising expenses
Next we will explore the factors of some areas of activity.
Real estate transaction services
The average conversion rate for a real estate website is 2.9% .
The remaining scope of this indicator for the industry:
low – 1.3% ;
high – 5.3% ;
the best – 8.7% .
Statistics show that 41.6% of web developers in this industry have at least one page with a conversion rate of 1.3% or less. And if you can provide the best rates for this industry (over 8.7%), 90% of your competitors will be left behind.
Consulting for business
The average conversion rate of a B2B website in the consulting industry is 5% .
The remaining scope of this indicator for the industry:
low – 1.8% ;
high – 12.1% ;
the best – 21.7% .
Statistics show that 37.3% of webmasters in the industry have at least one page with a conversion rate below 1.8%. By reaching the industry's maximum (over 21.7%), 90% of your competitors will be left behind.
Conversion must be analyzed to ensure the profitability of the project, so it is important to analyze the correspondence between gross profit and advertising costs. For this purpose, the ROI (ROMI) value is calculated — return on investment.
It is calculated as follows :
ROMI = ((Advertising Revenue – Cost of Goods – Advertising Expenses) / Advertising Expenses) * 100.
The higher the ROI, the higher bulgaria email list the return on advertising activity, so it is necessary to monitor this value in order not to waste money intended for marketing.
As for both campaigns presented above, their ROMI is not bad: their promotion costs have paid off in excess. Even a value of 20% is good, and two- and three-fold income shows high quality advertising.
Read also!
"How to Calculate ROI: Formula, Examples"
Read more
Let's sum it up :
The conversion of website visitors should be considered in terms of the income it leads to.
Advertising expenses must be justified.
Approximate website conversion rates depending on the direction
A number of features influence the increase of the website conversion: characteristics of the sphere and the product being sold, as well as the promotion strategy. For example, it is impossible to compare the productivity of hotel reservation websites and medical services websites. Their conversion will differ significantly. It is possible to analyze the extent to which an Internet resource functions productively only within the framework of a specific sphere in which the business is conducted.
Advertising expenses
Next we will explore the factors of some areas of activity.
Real estate transaction services
The average conversion rate for a real estate website is 2.9% .
The remaining scope of this indicator for the industry:
low – 1.3% ;
high – 5.3% ;
the best – 8.7% .
Statistics show that 41.6% of web developers in this industry have at least one page with a conversion rate of 1.3% or less. And if you can provide the best rates for this industry (over 8.7%), 90% of your competitors will be left behind.
Consulting for business
The average conversion rate of a B2B website in the consulting industry is 5% .
The remaining scope of this indicator for the industry:
low – 1.8% ;
high – 12.1% ;
the best – 21.7% .
Statistics show that 37.3% of webmasters in the industry have at least one page with a conversion rate below 1.8%. By reaching the industry's maximum (over 21.7%), 90% of your competitors will be left behind.