Google Mum: How it affects SEO positioning The end of keywords?
Posted: Sun Jan 26, 2025 9:38 am
It is undeniable that artificial intelligence is a true revolution and has come to change our lives and many of our work processes. As a specialized SEO agency , we keep up to date with all the advances in AI and how these can affect the SEO positioning of your website.
Months ago, Google launched a new gambling data switzerland algorithm , called Google Bert , with the aim of providing the best possible service to users in their searches, interpreting language in a more natural way and reducing the importance of keywords.
However, with the rapid advance of artificial intelligence, the king of search engines has seen the need to update this algorithm by betting even more on naturalness in queries, launching Google Mum.
woman with mobile phone using google search engine mum
What is Google Mum?
Google Mum (Unique Model Multitasking) is the latest version of the search engine's algorithm that uses artificial intelligence to answer user queries.
While Google Bert is characterized by its bidirectionality, in which it not only looked at keywords, but was also able to analyze the words that accompanied them to interpret the context of the search, Google Mum is not going to focus so much on keywords but on resolving the search intent .
Another of the main features of Google Mum is multi-channel , one of the aspects that the development of AI has the most influence on. In this way, you will not only be able to perform text searches, but you will also have Google Lens at your disposal for visual searches.
Do you need a hand with your website's SEO? Click here and leave us your details for a free consultation
How does Google Mum affect SEO ranking?
One of the first changes that Google Mum is betting on is that the search engine will be able to find answers to queries within all the content in the 75 languages that it contains in its database. This is why translated content from pages in different languages will also be considered duplicates.
Google Mum's search and understanding capabilities are actually superior to Bert's, managing to be multimodal , allowing it to interpret the requested information not only through text, but it will also try to find answers in images, videos and podcasts.
With all this information, what we want to say is not that it is the end of keywords , but that they will have less importance than until now. The quality, naturalness and variety of content formats will have priority when it comes to appearing in the coveted zero position on Google , or at least, in the first search results.
If you are lost between so many algorithm changes and the rapid advance of AI, you want your page to appear as a result among users, but you don't know how to focus your content from now on, why not leave it in the hands of SEO experts and hire a positioning agency ? You are just one call away from starting to give visibility to your website.
Other posts that may interest you:
Months ago, Google launched a new gambling data switzerland algorithm , called Google Bert , with the aim of providing the best possible service to users in their searches, interpreting language in a more natural way and reducing the importance of keywords.
However, with the rapid advance of artificial intelligence, the king of search engines has seen the need to update this algorithm by betting even more on naturalness in queries, launching Google Mum.
woman with mobile phone using google search engine mum
What is Google Mum?
Google Mum (Unique Model Multitasking) is the latest version of the search engine's algorithm that uses artificial intelligence to answer user queries.
While Google Bert is characterized by its bidirectionality, in which it not only looked at keywords, but was also able to analyze the words that accompanied them to interpret the context of the search, Google Mum is not going to focus so much on keywords but on resolving the search intent .
Another of the main features of Google Mum is multi-channel , one of the aspects that the development of AI has the most influence on. In this way, you will not only be able to perform text searches, but you will also have Google Lens at your disposal for visual searches.
Do you need a hand with your website's SEO? Click here and leave us your details for a free consultation
How does Google Mum affect SEO ranking?
One of the first changes that Google Mum is betting on is that the search engine will be able to find answers to queries within all the content in the 75 languages that it contains in its database. This is why translated content from pages in different languages will also be considered duplicates.
Google Mum's search and understanding capabilities are actually superior to Bert's, managing to be multimodal , allowing it to interpret the requested information not only through text, but it will also try to find answers in images, videos and podcasts.
With all this information, what we want to say is not that it is the end of keywords , but that they will have less importance than until now. The quality, naturalness and variety of content formats will have priority when it comes to appearing in the coveted zero position on Google , or at least, in the first search results.
If you are lost between so many algorithm changes and the rapid advance of AI, you want your page to appear as a result among users, but you don't know how to focus your content from now on, why not leave it in the hands of SEO experts and hire a positioning agency ? You are just one call away from starting to give visibility to your website.
Other posts that may interest you: