Why use Google to acquire new customers?
Posted: Mon Jan 27, 2025 9:52 am
Win new customers: Be successful with Google. 5 tips for entrepreneurs
Download article as PDF
Win new customers: Be successful with Google. 5 tips for entrepreneurs
A sign shows "open"
How to win new customers with Google
Acquiring new customers with Google - does that sound complicated? It doesn't have to be! In our blog we show you how you can score points online with your company and really boost the acquisition of new customers. All information is presented in an understandable way and as basic tips for beginners.
Overview
Google Tip 1: The right strategy
Google Tip 2: Find your niche in Google search and become the top dog
Google Tip 3: Expand your Google My Business listing
Google Tip 4: Your advertising on Google Ads – fast & effective
Google Tip 5: Let's get social – use YouTube for marketing
Why use Google to acquire new customers?
The Internet is with us every day. And who do we turn to when we have a question? Exactly, an Internet search engine that helps us find all the information we need quickly and easily. In 98% of all searches in Germany, this search engine is called Google . An estimated 140,000,000 - yes, you read that correctly - 140 million searches are received by Google Germany every day. You can imagine how high the proportion of searchers is who have a specific need for a product or service and are just waiting for your company to become their problem solver and provide the right offer. But how does your company reach your customers on Google? We have put together the most important tips for you on how you can successfully reach your online customers.
Advantage of Google over traditional marketing & analog advertising
We now know how many searches there are on Google. But why should you, as a business owner, rely on Google to acquire new customers instead of printing posters or relying on email marketing campaigns? The Internet, and Google in particular, offers you a revolutionary innovation - you don't have to attract a customer's attention with a flyer or a TV advert and hope that they are receptive to it at that particular moment. Don't get me wrong, you should stick with your familiar advertising measures, but wouldn't it be great to find a way to acquire completely new customers when they are already searching for your company? This is where Google comes in and the best part is - you don't need the advertising budget of a large company to be successful on Google.
For every industry – we have the right tips!
You know it yourself, the Internet is full of guides and self-proclaimed spain phone data marketing experts. That's why we give you the most important tips that you can implement immediately . Whether you want to work on your own online marketing, improve your positioning on the Internet or want to gain insight to understand your agency's advertising and marketing and check its quality - we support entrepreneurs in achieving their goals and successfully using the Internet to acquire new customers .
This is how German companies are already using Google – Source: YouTube, Google Germany:
Factor Google: how German companies use Google (short version), as of: 21.01.2019
Google Tip 1 – The right strategy
There are several ways you can use Google for your marketing. To begin with, you should ask yourself whether you have enough time to familiarize yourself with the topic or whether it would be more effective for you to involve a professional, such as a freelancer or an agency . If you think that the answer depends on whether it is a large or small company, you are only partly right. A little hint: We can assure you that there are a variety of effective services and advisory support that small and medium-sized companies can secure in order to achieve success with their company on the web. If you would like to find out more, please do not hesitate to contact us at any time . Now we would like to present the first steps on how you can develop a strategy to reach potential new customers .
Collect all the information about your target group and your company. Only those who understand their existing customers can imagine what motivates a prospective customer. Imagine what their needs are. In what situation might they need your service or product and how might a customer come across your company? Are you more active nationwide and should you perhaps focus on generating more visitors for an online shop? Or can your services only be offered locally and should you concentrate on local marketing with Google? How might the first contact with a user come about and how do new orders come in from potential customers? Do you tend to offer services that a customer looks for in their free time when they are on a video platform or do you perhaps work in the B2B sector? And finally, how is your competition positioned online? Where is their advertising already well placed and where are there niches or positions that are still sparsely filled in which you can position your company most quickly and successfully?
Once you have gathered all this information, you can use our following tips to select the measures you should start with on Google.
Download article as PDF
Win new customers: Be successful with Google. 5 tips for entrepreneurs
A sign shows "open"
How to win new customers with Google
Acquiring new customers with Google - does that sound complicated? It doesn't have to be! In our blog we show you how you can score points online with your company and really boost the acquisition of new customers. All information is presented in an understandable way and as basic tips for beginners.
Overview
Google Tip 1: The right strategy
Google Tip 2: Find your niche in Google search and become the top dog
Google Tip 3: Expand your Google My Business listing
Google Tip 4: Your advertising on Google Ads – fast & effective
Google Tip 5: Let's get social – use YouTube for marketing
Why use Google to acquire new customers?
The Internet is with us every day. And who do we turn to when we have a question? Exactly, an Internet search engine that helps us find all the information we need quickly and easily. In 98% of all searches in Germany, this search engine is called Google . An estimated 140,000,000 - yes, you read that correctly - 140 million searches are received by Google Germany every day. You can imagine how high the proportion of searchers is who have a specific need for a product or service and are just waiting for your company to become their problem solver and provide the right offer. But how does your company reach your customers on Google? We have put together the most important tips for you on how you can successfully reach your online customers.
Advantage of Google over traditional marketing & analog advertising
We now know how many searches there are on Google. But why should you, as a business owner, rely on Google to acquire new customers instead of printing posters or relying on email marketing campaigns? The Internet, and Google in particular, offers you a revolutionary innovation - you don't have to attract a customer's attention with a flyer or a TV advert and hope that they are receptive to it at that particular moment. Don't get me wrong, you should stick with your familiar advertising measures, but wouldn't it be great to find a way to acquire completely new customers when they are already searching for your company? This is where Google comes in and the best part is - you don't need the advertising budget of a large company to be successful on Google.
For every industry – we have the right tips!
You know it yourself, the Internet is full of guides and self-proclaimed spain phone data marketing experts. That's why we give you the most important tips that you can implement immediately . Whether you want to work on your own online marketing, improve your positioning on the Internet or want to gain insight to understand your agency's advertising and marketing and check its quality - we support entrepreneurs in achieving their goals and successfully using the Internet to acquire new customers .
This is how German companies are already using Google – Source: YouTube, Google Germany:
Factor Google: how German companies use Google (short version), as of: 21.01.2019
Google Tip 1 – The right strategy
There are several ways you can use Google for your marketing. To begin with, you should ask yourself whether you have enough time to familiarize yourself with the topic or whether it would be more effective for you to involve a professional, such as a freelancer or an agency . If you think that the answer depends on whether it is a large or small company, you are only partly right. A little hint: We can assure you that there are a variety of effective services and advisory support that small and medium-sized companies can secure in order to achieve success with their company on the web. If you would like to find out more, please do not hesitate to contact us at any time . Now we would like to present the first steps on how you can develop a strategy to reach potential new customers .
Collect all the information about your target group and your company. Only those who understand their existing customers can imagine what motivates a prospective customer. Imagine what their needs are. In what situation might they need your service or product and how might a customer come across your company? Are you more active nationwide and should you perhaps focus on generating more visitors for an online shop? Or can your services only be offered locally and should you concentrate on local marketing with Google? How might the first contact with a user come about and how do new orders come in from potential customers? Do you tend to offer services that a customer looks for in their free time when they are on a video platform or do you perhaps work in the B2B sector? And finally, how is your competition positioned online? Where is their advertising already well placed and where are there niches or positions that are still sparsely filled in which you can position your company most quickly and successfully?
Once you have gathered all this information, you can use our following tips to select the measures you should start with on Google.