This is what you should consider when creating content for your landing page
Posted: Mon Jan 27, 2025 9:53 am
Formulate meaningful headlines, for example: “Like you”/ “Like them” headline
offer description, price and conditions
Describe the problem and offer a solution – the solution is of course your product!
Formulate questions that attract the customer's attention
Emotional Language
create vivid images
provide convincing and trust-building arguments
Include references such as customer opinions (testimonials), certifications, statistics/studies that confirm your promises
very important: include calls to action – for example: “Buy now” button
Communicate urgency: the offer is limited
Include registration form/contact form
Include imprint and privacy policy clearly visible as a link at the end of the landing page
As you can see, there are a few things to consider when you create a sri lanka phone data landing page. It is important that you highlight the advantages and benefits of your offer and back them up with evidence. Your landing page should convince you with competence . Your visitors must have multiple opportunities on your landing page to contact you immediately and/or leave their contact details (call to action). After all, that is your goal: to collect addresses of interested customers or, ideally, to win a buyer or subscriber for your product straight away. To ensure that visitors reach your landing page via search engines, you should focus primarily on search engine optimization (SEO) .
Tips for a clear landing page structure
Landing pages usually have a specific structure. The most important thing is that they must be well structured , attractive and clearly laid out . If you are not yet a landing professional and do not want to experiment with unusual landing pages right away, you can follow our tips on landing page structure:
Logo (not necessarily important when selling a product, but depending on the circumstances it can build trust or increase brand awareness)
Headline ( descriptive and attention-grabbing)
Introduction
Image or video of product
Benefits of the product in the form of a list (of course it makes sense to summarize the advantages of your offer in the introduction)
Price (this is no secret on a sales page!)
Call to Action (CTA): Buy button with a link to the address or purchase form. The CTA is of course not only included once on the landing page, but as often as possible so that interested parties always have the opportunity to act
Convincing sales arguments (e.g. in the form of a list instead of a continuous text)
Explanation of the product's function – this more factual information can be presented in the form of a graphic or a video
Customer opinions or testimonials – particularly important to establish trust and underline the quality of the offer. Ideally, you also have photos or even videos of the customers
Seals, certificates, etc. – used in the right places, they reinforce the seriousness of your offer
9 Landing Page Sins
You should avoid these 9 landing page sins when creating one:
Less is more: this statement definitely does not apply to the number of your landing pages! Here, more is definitely more, and more traffic in particular - what this means for you: don't just create one landing page for one product, create several tailored to your respective services/products. This maximizes the chance of generating new leads and you can post the various pages on social networks. And: you should find out which of your numerous landing pages is performing best (keyword: performance measurement ).
Yawningly long texts: instead of one long text, you can write many short texts that are visually appealing and accompanied by graphics and product images
Confusing and unprofessional design: make sure not to include any distracting elements
Cumbersome and long registration forms : If, for example, you want to generate email addresses with the landing page, the registration form for the newsletter should not ask for too much information, as this could put visitors off and ultimately result in no conversion . It is always important to pay attention to user-friendliness and, as a rule, users do not find time-consuming activities pleasant.
Avoid long loading times: if the landing page takes forever to load, your prospects will abandon your site before they even see your painstakingly designed page
Copy landing pages : of course, according to the best practice principle , it is not uncommon for a very successful marketing measure to simply be copied or adapted. But you should be careful and not just take any landing page template from the Internet and copy your content into it. Because the design and content must also fit together. So: let yourself be inspired by such templates and then create your own unique landing page .
Used in the wrong places: Seals and any certifications inspire trust in visitors, but only where they make sense. Otherwise they create confusion or even mistrust.
Distractions : The user should not be distracted from the goal that you set when planning your landing page! For you, this means: leave out distracting elements , do not include too many interaction options and, of course, do not include links that lead away from the page.
Prevent technical jargon : of course you know your product very well, but the most important thing is that your visitors understand what it is about. So get rid of the technical jargon and use understandable text ! Ideally, you already have know-how in writing web texts.
Untruths: Don’t make false promises – for example, what is advertised as “free” should actually be free.
There is no such thing as finished! Don't forget the success analysis - as always in marketing: test, test, test - this is the only way to continuously optimize your performance. Once a page is running well, you shouldn't leave it to itself, but should still carry out constant performance tracking . A/B tests are an absolute must for landing pages.
You should definitely take the landing page sins listed to heart. Especially at the beginning, when you are not yet a landing professional , it is not so easy to create a marketing page without any pointers.
Of course, the landing page sins mentioned can also become virtues - for you that means: start by following these landing page rules - if things are going well, then start doing something different - dare to do it and be brave. Through a performance analysis, you can then understand whether your "sinful" landing page is able to compete with the classic landing page.
offer description, price and conditions
Describe the problem and offer a solution – the solution is of course your product!
Formulate questions that attract the customer's attention
Emotional Language
create vivid images
provide convincing and trust-building arguments
Include references such as customer opinions (testimonials), certifications, statistics/studies that confirm your promises
very important: include calls to action – for example: “Buy now” button
Communicate urgency: the offer is limited
Include registration form/contact form
Include imprint and privacy policy clearly visible as a link at the end of the landing page
As you can see, there are a few things to consider when you create a sri lanka phone data landing page. It is important that you highlight the advantages and benefits of your offer and back them up with evidence. Your landing page should convince you with competence . Your visitors must have multiple opportunities on your landing page to contact you immediately and/or leave their contact details (call to action). After all, that is your goal: to collect addresses of interested customers or, ideally, to win a buyer or subscriber for your product straight away. To ensure that visitors reach your landing page via search engines, you should focus primarily on search engine optimization (SEO) .
Tips for a clear landing page structure
Landing pages usually have a specific structure. The most important thing is that they must be well structured , attractive and clearly laid out . If you are not yet a landing professional and do not want to experiment with unusual landing pages right away, you can follow our tips on landing page structure:
Logo (not necessarily important when selling a product, but depending on the circumstances it can build trust or increase brand awareness)
Headline ( descriptive and attention-grabbing)
Introduction
Image or video of product
Benefits of the product in the form of a list (of course it makes sense to summarize the advantages of your offer in the introduction)
Price (this is no secret on a sales page!)
Call to Action (CTA): Buy button with a link to the address or purchase form. The CTA is of course not only included once on the landing page, but as often as possible so that interested parties always have the opportunity to act
Convincing sales arguments (e.g. in the form of a list instead of a continuous text)
Explanation of the product's function – this more factual information can be presented in the form of a graphic or a video
Customer opinions or testimonials – particularly important to establish trust and underline the quality of the offer. Ideally, you also have photos or even videos of the customers
Seals, certificates, etc. – used in the right places, they reinforce the seriousness of your offer
9 Landing Page Sins
You should avoid these 9 landing page sins when creating one:
Less is more: this statement definitely does not apply to the number of your landing pages! Here, more is definitely more, and more traffic in particular - what this means for you: don't just create one landing page for one product, create several tailored to your respective services/products. This maximizes the chance of generating new leads and you can post the various pages on social networks. And: you should find out which of your numerous landing pages is performing best (keyword: performance measurement ).
Yawningly long texts: instead of one long text, you can write many short texts that are visually appealing and accompanied by graphics and product images
Confusing and unprofessional design: make sure not to include any distracting elements
Cumbersome and long registration forms : If, for example, you want to generate email addresses with the landing page, the registration form for the newsletter should not ask for too much information, as this could put visitors off and ultimately result in no conversion . It is always important to pay attention to user-friendliness and, as a rule, users do not find time-consuming activities pleasant.
Avoid long loading times: if the landing page takes forever to load, your prospects will abandon your site before they even see your painstakingly designed page
Copy landing pages : of course, according to the best practice principle , it is not uncommon for a very successful marketing measure to simply be copied or adapted. But you should be careful and not just take any landing page template from the Internet and copy your content into it. Because the design and content must also fit together. So: let yourself be inspired by such templates and then create your own unique landing page .
Used in the wrong places: Seals and any certifications inspire trust in visitors, but only where they make sense. Otherwise they create confusion or even mistrust.
Distractions : The user should not be distracted from the goal that you set when planning your landing page! For you, this means: leave out distracting elements , do not include too many interaction options and, of course, do not include links that lead away from the page.
Prevent technical jargon : of course you know your product very well, but the most important thing is that your visitors understand what it is about. So get rid of the technical jargon and use understandable text ! Ideally, you already have know-how in writing web texts.
Untruths: Don’t make false promises – for example, what is advertised as “free” should actually be free.
There is no such thing as finished! Don't forget the success analysis - as always in marketing: test, test, test - this is the only way to continuously optimize your performance. Once a page is running well, you shouldn't leave it to itself, but should still carry out constant performance tracking . A/B tests are an absolute must for landing pages.
You should definitely take the landing page sins listed to heart. Especially at the beginning, when you are not yet a landing professional , it is not so easy to create a marketing page without any pointers.
Of course, the landing page sins mentioned can also become virtues - for you that means: start by following these landing page rules - if things are going well, then start doing something different - dare to do it and be brave. Through a performance analysis, you can then understand whether your "sinful" landing page is able to compete with the classic landing page.