Black Friday 2024 Shopping Trends
Posted: Thu Dec 05, 2024 4:42 am
Black Friday is almost here, and with it, one of the best opportunities of the year to increase your sales . In a highly competitive environment, customer-centric campaigns and effective use of messaging channels can be the deciding factor to stand out from the crowd. In addition, it is crucial to consider Black Friday 2024 shopping trends when defining how to communicate your offers. We share with you 5 essential strategies to create effective marketing campaigns that maximize your results this Black Friday.
1. Personalization as a key piece
As Black Friday approaches, consumers are bombarded with ads afghanistan whatsapp number data 5 million and offers. There are hundreds of thousands of companies trying to do the same thing. Companies that want to stand out from the rest must think differently. Personalized communication helps customers feel that the offer is specifically for them and they really take it into account.
Understanding each of your customers can be a big challenge. Technological advances such as the collection and analysis of a large amount of data will help you better understand their preferences . Artificial Intelligence can help you define the right message for each of them.
Mobile messaging channels are also a great ally. Knowing your audience, segmenting it and sending the right message on the device they use every day is a winning formula. RCS promises to be the most in-demand this season, with its recent integration into Apple devices , its high customization capabilities and the fact that it can be received natively on any mobile device, positioning it as one of the most effective ways to send personalized messages.
2.- From the static to the conversational
The interactions that customers have with staff in physical stores are the same ones that customers prefer to have this Black Friday in the digital world. Websites have been effective for many years, however, the lack of this interaction has led to many customers being dissatisfied with the experience.
Additionally, this Black Friday shoppers are expected to use mobile phones more than desktop to browse deals and make purchases. This is also not convenient for many websites that are not optimized for mobile.
The solution: chat with customers through messaging channels . Dynamism, real-time attention and the ability to guide customers throughout their purchasing journey are some of its advantages.
The advanced version for businesses, WhatsApp Business API allows companies to create a complete e-Commerce within WhatsApp, where it is possible to integrate chatbots and customer management programs (CRM) that help create a powerful digital channel within the same application.
In addition to an end-to-end shopping experience within WhatsApp, this Black Friday we expect to see use cases such as registration to loyalty programs , sending offers through digital flyers, a contact center with 24-hour support and order notifications with the possibility of making changes, cancellations or any other action. All within the same application. Very convenient for the user .
3.- Omnichannel purchase journey
We couldn't talk about a phydigital or conversational experience this Black Friday without also highlighting the importance of omnichannel. This concept involves companies defining the same communication strategy across all digital and physical channels where they have a presence. The information collected throughout the customer's journey is concentrated in one place and linked to offer better experiences.
➡ An example:
1.- A business puts an add on Instagram about a certain product a week before Black Friday.
2.-A customer is interested and wants to ask if the offer will be valid only in stores or also online, so they click on learn more information.
3.-The link takes you to a conversation on WhatsApp .
In the application, they immediately answer your questions and even display a catalog where you can see similar products.
4.- In addition, register to be informed of all offers in real time.
5.- On Black Friday, choose the product you want to buy on WhatsApp and use a QR code to go to the store to get the item you reserved.
6.- In the store and after the purchase, you decide to receive the ticket by RCS, use the same number that you already have registered on WhatsApp.
4.- 24/7 conversational assistants
Black Friday is a very short period of time, so businesses cannot afford to lose a customer. If a customer does not receive a response immediately, they are very likely to move on to the next company. To avoid this, you can use a WhatsApp chatbot or conversational assistant . It will help you to be available 24 hours a day .
Users' preference for chatting with companies via messaging and well-designed chatbots is also on the rise.
If you want to integrate a chatbot into a messaging channel, you can do so by using predefined response flows , such as for frequently asked questions , or by using Artificial Intelligence engines that understand the context of the conversation. This type of innovative technology allows for hundreds of simultaneous responses, without the need for a large number of people behind them.
5.- Phygital shopping experiences
We are entering an era where the digital world is connected to the physical world at all times. The retail sector has been one of the first to experience this type of journey during Black Friday. Many companies in this sector have been able to take advantage of the rise of e-commerce and the reduction in physical purchases to establish a journey that involves both.
Click & collect will be a big hit this Black Friday and Cyber Monday. Customers find it easier to view and choose products from a mobile phone , where they make the purchase and then go to the physical store to pick them up.
Another highly effective strategy to integrate the digital and physical world this Black Friday will be to use QR codes to connect both environments. For example, in your physical stores you can place visible QR codes that invite customers to participate in raffles, answer surveys or join loyalty programs through WhatsApp . Once inside the channel, you can automate conversational flows that facilitate their registration and allow you to send them proactive information, such as exclusive promotions and personalized offers.
Bonus...
We have prepared an extra point that will help you multiply your sales even more this Black Friday: exclusive sales for members or most loyal customers are highly effective. Your most loyal customers will appreciate that you give them early access to purchase or that they can find out about the best offers before anyone else . If you don't yet have a loyalty program or the one you have doesn't quite work as you would like, consider using a channel like WhatsApp to do so. Through a conversation, the customer can register in 30 seconds and directly receive the best promotions.
Now, are you ready to start preparing for the best Black Friday marketing campaign you've ever had? At Link Mobility we have the tools you need to ensure your message reaches customers directly through the channels they use most.
1. Personalization as a key piece
As Black Friday approaches, consumers are bombarded with ads afghanistan whatsapp number data 5 million and offers. There are hundreds of thousands of companies trying to do the same thing. Companies that want to stand out from the rest must think differently. Personalized communication helps customers feel that the offer is specifically for them and they really take it into account.
Understanding each of your customers can be a big challenge. Technological advances such as the collection and analysis of a large amount of data will help you better understand their preferences . Artificial Intelligence can help you define the right message for each of them.
Mobile messaging channels are also a great ally. Knowing your audience, segmenting it and sending the right message on the device they use every day is a winning formula. RCS promises to be the most in-demand this season, with its recent integration into Apple devices , its high customization capabilities and the fact that it can be received natively on any mobile device, positioning it as one of the most effective ways to send personalized messages.
2.- From the static to the conversational
The interactions that customers have with staff in physical stores are the same ones that customers prefer to have this Black Friday in the digital world. Websites have been effective for many years, however, the lack of this interaction has led to many customers being dissatisfied with the experience.
Additionally, this Black Friday shoppers are expected to use mobile phones more than desktop to browse deals and make purchases. This is also not convenient for many websites that are not optimized for mobile.
The solution: chat with customers through messaging channels . Dynamism, real-time attention and the ability to guide customers throughout their purchasing journey are some of its advantages.
The advanced version for businesses, WhatsApp Business API allows companies to create a complete e-Commerce within WhatsApp, where it is possible to integrate chatbots and customer management programs (CRM) that help create a powerful digital channel within the same application.
In addition to an end-to-end shopping experience within WhatsApp, this Black Friday we expect to see use cases such as registration to loyalty programs , sending offers through digital flyers, a contact center with 24-hour support and order notifications with the possibility of making changes, cancellations or any other action. All within the same application. Very convenient for the user .
3.- Omnichannel purchase journey
We couldn't talk about a phydigital or conversational experience this Black Friday without also highlighting the importance of omnichannel. This concept involves companies defining the same communication strategy across all digital and physical channels where they have a presence. The information collected throughout the customer's journey is concentrated in one place and linked to offer better experiences.
➡ An example:
1.- A business puts an add on Instagram about a certain product a week before Black Friday.
2.-A customer is interested and wants to ask if the offer will be valid only in stores or also online, so they click on learn more information.
3.-The link takes you to a conversation on WhatsApp .
In the application, they immediately answer your questions and even display a catalog where you can see similar products.4.- In addition, register to be informed of all offers in real time.
5.- On Black Friday, choose the product you want to buy on WhatsApp and use a QR code to go to the store to get the item you reserved.
6.- In the store and after the purchase, you decide to receive the ticket by RCS, use the same number that you already have registered on WhatsApp.
4.- 24/7 conversational assistants
Black Friday is a very short period of time, so businesses cannot afford to lose a customer. If a customer does not receive a response immediately, they are very likely to move on to the next company. To avoid this, you can use a WhatsApp chatbot or conversational assistant . It will help you to be available 24 hours a day .
Users' preference for chatting with companies via messaging and well-designed chatbots is also on the rise.
If you want to integrate a chatbot into a messaging channel, you can do so by using predefined response flows , such as for frequently asked questions , or by using Artificial Intelligence engines that understand the context of the conversation. This type of innovative technology allows for hundreds of simultaneous responses, without the need for a large number of people behind them.
5.- Phygital shopping experiences
We are entering an era where the digital world is connected to the physical world at all times. The retail sector has been one of the first to experience this type of journey during Black Friday. Many companies in this sector have been able to take advantage of the rise of e-commerce and the reduction in physical purchases to establish a journey that involves both.
Click & collect will be a big hit this Black Friday and Cyber Monday. Customers find it easier to view and choose products from a mobile phone , where they make the purchase and then go to the physical store to pick them up.
Another highly effective strategy to integrate the digital and physical world this Black Friday will be to use QR codes to connect both environments. For example, in your physical stores you can place visible QR codes that invite customers to participate in raffles, answer surveys or join loyalty programs through WhatsApp . Once inside the channel, you can automate conversational flows that facilitate their registration and allow you to send them proactive information, such as exclusive promotions and personalized offers.
Bonus...
We have prepared an extra point that will help you multiply your sales even more this Black Friday: exclusive sales for members or most loyal customers are highly effective. Your most loyal customers will appreciate that you give them early access to purchase or that they can find out about the best offers before anyone else . If you don't yet have a loyalty program or the one you have doesn't quite work as you would like, consider using a channel like WhatsApp to do so. Through a conversation, the customer can register in 30 seconds and directly receive the best promotions.
Now, are you ready to start preparing for the best Black Friday marketing campaign you've ever had? At Link Mobility we have the tools you need to ensure your message reaches customers directly through the channels they use most.