The Importance of Active Sales
Posted: Thu Jan 30, 2025 6:07 am
Having a strong inbound marketing strategy is a great way to attract potential customers, but as your industry becomes increasingly competitive, investing in proactive sales is essential. Outbound lead generation is when a salesperson initiates an interaction with a prospect, rather than the other way around. This would include cold calling, social media selling, proactive email outreach, etc.
Companies typically either create internal sales pakistan mobile database development/business development teams for outbound activities or outsource sales development to specialized companies. Accelerating outbound activities is key to increasing projected revenue as you can be more targeted on the verticals or companies you want to partner with.
Both unstructured and gated content have their place in a marketing strategy, but it's something to consider whenever you launch a new piece of long-form content.
Companies typically either create internal sales pakistan mobile database development/business development teams for outbound activities or outsource sales development to specialized companies. Accelerating outbound activities is key to increasing projected revenue as you can be more targeted on the verticals or companies you want to partner with.
Both unstructured and gated content have their place in a marketing strategy, but it's something to consider whenever you launch a new piece of long-form content.