Nothing makes a list grow faster than premium content.
Posted: Thu Dec 05, 2024 5:18 am
Still don’t believe us? Let’s take a look at the numbers:
In 2023, there were over 4.37 billion global email users.
99% of email users check their email at least once per day.
62% of consumers ranked email in their top preferred communication channels with small businesses.
59%
Email marketing tool preview.
Email campaigns dashboard
Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I really need to pay for a product on top of that?
Technically, it’s possible. (We even explain how in our guide on how to send mass email with Gmail.) Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:
Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email services. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity.
Starting in February 2024, Gmail and Yahoo! sender croatia mobile phone numbers database requirements will make sending marketing emails from a freemail account nearly impossible.
Email service providers (ESPs), on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates — i.e., the ability to avoid spam, and land emails in your subscribers’ inboxes.
Further reading: How to Build an Email List (16 List-building Tactics That Work)
Use lead magnets
Guarded content like ebooks, reports, checklists, or infographics are great ways to grow your contact list. Visitors get valuable content in exchange for joining your newsletter list. It’s a win-win!
Special offers and discounts are a great way to get people onto your list, too. For example, clothing brand Mango offers 10% off your first order when you subscribe to their newsletter.
an example of a lead magnet for email marketing
How to write a marketing email
Now that you’ve started building your contact list, the next steps are defining an email marketing strategy and creating the content!
1. Define an email marketing strategy
To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners:
In 2023, there were over 4.37 billion global email users.
99% of email users check their email at least once per day.
62% of consumers ranked email in their top preferred communication channels with small businesses.
59%
Email marketing tool preview.
Email campaigns dashboard
Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I really need to pay for a product on top of that?
Technically, it’s possible. (We even explain how in our guide on how to send mass email with Gmail.) Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:
Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email services. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity.
Starting in February 2024, Gmail and Yahoo! sender croatia mobile phone numbers database requirements will make sending marketing emails from a freemail account nearly impossible.
Email service providers (ESPs), on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates — i.e., the ability to avoid spam, and land emails in your subscribers’ inboxes.
Further reading: How to Build an Email List (16 List-building Tactics That Work)
Use lead magnets
Guarded content like ebooks, reports, checklists, or infographics are great ways to grow your contact list. Visitors get valuable content in exchange for joining your newsletter list. It’s a win-win!
Special offers and discounts are a great way to get people onto your list, too. For example, clothing brand Mango offers 10% off your first order when you subscribe to their newsletter.
an example of a lead magnet for email marketing
How to write a marketing email
Now that you’ve started building your contact list, the next steps are defining an email marketing strategy and creating the content!
1. Define an email marketing strategy
To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners: