Another way to attract more visitors to your site is by producing content on your blog .
Thus, if the content is truly informative and generates value, it tends to achieve good positions in Google's organic searches and can bring good results in the medium and long term.
5. Track the metrics that matter
The goal of all this is to get more patients into your clinic, so that will be your main metric.
Number of followers on your page or visits to your site may just be "vanity metrics" and do not necessarily mean that your strategy is working, since they may not increase your clinic's income.
The ideal metric to measure the effectiveness of the strategy is chile phone data the monthly record of the number of patients who scheduled an appointment through Facebook or the website. Compare the results before and after you started using the chatbot to notice the difference.
Choose platforms that make it easy to monitor your chatbot metrics.
Final considerations
We would like to reinforce the importance of following your category's code of ethics before taking any digital marketing action for your clinic that encourages the use of your chatbot.
Did you like the content? Then, learn how to create a persona for your clinic and achieve more results in your Digital Marketing strategy.
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