Super Apps: Find out what they are and their features
Posted: Sat Feb 01, 2025 8:46 am
What are Super Apps?
Super apps are still an app, but they differ in that they can offer a more engaging and powerful experience for users. Through mini-apps embedded within the main app, people can have more personalized and simplified experiences without having to install other separate apps.
These applets can be customized to suit each person's needs, working like a Swiss Army knife with a blade for each specific use. With personalized user experiences (UX), you can easily select and install what you want without having to access different websites or portals.
From a business perspective, it is possible to see super apps as a way to retain users, without them leaving their app to perform other services, creating a complete ecosystem.
There are fewer application screens, less argentina telegram screening redundant information, less need for logins, more time savings and a better user experience for users.
This concept is already being expanded and implemented in business systems , working as a way to ensure better workflow, collaboration between teams and message exchange. Its use is likely to expand to areas such as the internet of things, chatbots and immersive experiences in the metaverse.
Super Apps Features
As you may have noticed, super apps emerged to unify functionalities, services and tasks in the same environment, in addition to building user loyalty.
Functionalities can vary greatly depending on the app that develops this technology and the location where the demand arises. We can cite some real examples that are already present in several countries around the world, including Brazil itself.
The great phenomenon of super apps emerged in Asian countries, such as China and India. With a large population concentration in these regions, the application called WeChat (similar to WhatsApp in Brazil) began operating only with messages and audios.
Over time and as it became a super app, it began to offer the option of customizing the app with features such as bank integration, paying bills, scheduling medical appointments, ordering food, calling a taxi and much more.
Super apps are still an app, but they differ in that they can offer a more engaging and powerful experience for users. Through mini-apps embedded within the main app, people can have more personalized and simplified experiences without having to install other separate apps.
These applets can be customized to suit each person's needs, working like a Swiss Army knife with a blade for each specific use. With personalized user experiences (UX), you can easily select and install what you want without having to access different websites or portals.
From a business perspective, it is possible to see super apps as a way to retain users, without them leaving their app to perform other services, creating a complete ecosystem.
There are fewer application screens, less argentina telegram screening redundant information, less need for logins, more time savings and a better user experience for users.
This concept is already being expanded and implemented in business systems , working as a way to ensure better workflow, collaboration between teams and message exchange. Its use is likely to expand to areas such as the internet of things, chatbots and immersive experiences in the metaverse.
Super Apps Features
As you may have noticed, super apps emerged to unify functionalities, services and tasks in the same environment, in addition to building user loyalty.
Functionalities can vary greatly depending on the app that develops this technology and the location where the demand arises. We can cite some real examples that are already present in several countries around the world, including Brazil itself.
The great phenomenon of super apps emerged in Asian countries, such as China and India. With a large population concentration in these regions, the application called WeChat (similar to WhatsApp in Brazil) began operating only with messages and audios.
Over time and as it became a super app, it began to offer the option of customizing the app with features such as bank integration, paying bills, scheduling medical appointments, ordering food, calling a taxi and much more.