Amount of content X Channel
Posted: Sat Feb 01, 2025 9:02 am
This analysis will show you how much importance your competitor gives to each channel. The choice of a communication channel is based on the person's demand, and not the other way around.
Map out which channel your competitor is neglecting and assess whether it is a content creation opportunity. Always remember that that same channel has to be relevant to your persona. You need to be where they find you.
Also look for channels where you compete directly with your competitor, but where you could invest more effort to beat them and achieve more traffic and relevance.
Sending frequency by channel can show how your competitor is directing their efforts over shorter periods.
Quantity of content X Type of content
Which content formats does your competitor prioritize? Which ones do denmark phone data they miss? The answer to these questions can be found through this analysis.
Seek to understand why some formats are prioritized over others, and how you can take advantage of the types of content your competitor isn't producing .
Try to understand whether the types of content you produce are aligned with the channels you choose and how you can use the channels you have as a differential to move forward.
If possible, include the quality factor in this analysis.
Understanding where your competitor’s major production efforts are can help you understand what types of content generate the most value for them and should be prioritized.
Map out which channel your competitor is neglecting and assess whether it is a content creation opportunity. Always remember that that same channel has to be relevant to your persona. You need to be where they find you.
Also look for channels where you compete directly with your competitor, but where you could invest more effort to beat them and achieve more traffic and relevance.
Sending frequency by channel can show how your competitor is directing their efforts over shorter periods.
Quantity of content X Type of content
Which content formats does your competitor prioritize? Which ones do denmark phone data they miss? The answer to these questions can be found through this analysis.
Seek to understand why some formats are prioritized over others, and how you can take advantage of the types of content your competitor isn't producing .
Try to understand whether the types of content you produce are aligned with the channels you choose and how you can use the channels you have as a differential to move forward.
If possible, include the quality factor in this analysis.
Understanding where your competitor’s major production efforts are can help you understand what types of content generate the most value for them and should be prioritized.