How to choose a customer segmentation model for an e-commerce and gadget store

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Geographic segmentation
Segmentarea geografică separates customers by area, city, or nation. It is especially useful for companies whose goods or services have a unique local appeal or regional differences.

You will see that some geographic areas (or even cities spain mobile database within the same country) are willing to spend more on buying expensive TVs compared to other cities.

Need-based segmentation
Needs-based segmentation categorizes customers based on their unique needs and problems, allowing companies to develop customized solutions to address these demands and problems.

Value-based segmentation
Focusing on customers' perceptions of value is value-based segmentation. It divides customers into multiple categories based on their willingness to pay for quality, features, or special benefits. This approach helps companies align their value and pricing offerings with what customers expect.

Opting for a segmentation model for an electronics and gadgets store requires making the right choice. Let's explore the steps to achieve this:

Define segmentation goals
Clear segmentation objectives are essential for identifying profitable customer segments, understanding their preferences, refining product targeting, and ensuring that specific information is sought.