How to measure the performance of Digital Marketing campaigns by type of media?
Posted: Sat Feb 01, 2025 9:23 am
Performance metrics, the measuring stick of Digital Marketing
And to think that there are still those who choose the marketing field because they think they won't use mathematics .
The ease of understanding the effectiveness of the performance of digital marketing campaigns is one of the main motivators for companies to invest in hiring Business Analytics and Business Intelligence professionals today.
Tools such as Google Analytics, Similarweb and SEM Rush are standard items for marketing professionals, especially for measuring the success of campaigns.
It is worth remembering that there are also already consistent methods for measuring the results of offline campaigns , as well as for understanding the influence that both environments (on and off) of broadcasting generate among themselves.
The ability to interpret the data offered by australia telegram screening the platforms, however, lies exclusively with the professionals who manage these platforms – and this is where there is a major bottleneck.
Conversion metrics by media type
To help you understand the main KPIs for managing the performance of Marketing campaigns , we have listed below the most used ones for each type of advertising.
However, it is worth emphasizing that the metrics identified below constitute exclusively a macro view, not discarding the other existing options – after all, although there are KPIs common to disclosures, each campaign has individual aspects .
Main KPIs for Paid Search campaigns, focusing on the search network
To measure the performance of search network campaigns, some of the main KPIs to consider are:
Main KPIs for Display Ads/Programmatic Media campaigns
To measure the results of Display and Programmatic Media campaigns, some of the main KPIs to consider are:
To measure the results of campaigns run on social networks, some of the main KPIs to be considered are:
*For video campaigns, use the basic metrics indicated in the “metrics for video campaigns” block.
How to cross-reference data from Digital Marketing campaigns to monitor results in real time?
The development of teams focused on Business Intelligence (BI) and Business Analytics (BA) tasks should be considered core business for the marketing and communications areas. And investing in the acquisition/development of a Marketing management system to record and monitor performance results is ideal.
And to think that there are still those who choose the marketing field because they think they won't use mathematics .
The ease of understanding the effectiveness of the performance of digital marketing campaigns is one of the main motivators for companies to invest in hiring Business Analytics and Business Intelligence professionals today.
Tools such as Google Analytics, Similarweb and SEM Rush are standard items for marketing professionals, especially for measuring the success of campaigns.
It is worth remembering that there are also already consistent methods for measuring the results of offline campaigns , as well as for understanding the influence that both environments (on and off) of broadcasting generate among themselves.
The ability to interpret the data offered by australia telegram screening the platforms, however, lies exclusively with the professionals who manage these platforms – and this is where there is a major bottleneck.
Conversion metrics by media type
To help you understand the main KPIs for managing the performance of Marketing campaigns , we have listed below the most used ones for each type of advertising.
However, it is worth emphasizing that the metrics identified below constitute exclusively a macro view, not discarding the other existing options – after all, although there are KPIs common to disclosures, each campaign has individual aspects .
Main KPIs for Paid Search campaigns, focusing on the search network
To measure the performance of search network campaigns, some of the main KPIs to consider are:
Main KPIs for Display Ads/Programmatic Media campaigns
To measure the results of Display and Programmatic Media campaigns, some of the main KPIs to consider are:
To measure the results of campaigns run on social networks, some of the main KPIs to be considered are:
*For video campaigns, use the basic metrics indicated in the “metrics for video campaigns” block.
How to cross-reference data from Digital Marketing campaigns to monitor results in real time?
The development of teams focused on Business Intelligence (BI) and Business Analytics (BA) tasks should be considered core business for the marketing and communications areas. And investing in the acquisition/development of a Marketing management system to record and monitor performance results is ideal.