How to improve your brand visibility by working on your digital presence
Posted: Sat Feb 01, 2025 10:40 am
You already know that your brand needs to be on social media, but what paths and tools should you use to ensure a good digital presence and increase your brand's visibility ?
In addition to attracting customers to your business and driving traffic to your website , working on your brand's online presence will build a digital identity, helping to persistently and consistently create a positive image in the minds of your key audiences.
BE WHERE YOUR AUDIENCE IS
To promote your brand on physical media, you need to choose media that will be visible to your future customers, right? If you have a business in São Paulo, there would be no point in having a billboard in Minas Gerais or advertising on a radio station in Porto Alegre if your goal is to increase sales in your home city. To improve your brand's digital presence , the strategy is basically the same.
Research and find out which digital media your belarus telegram screening audience consumes the most. Different types of audiences and age groups will influence your choices. Good audience research and an understanding of your brand persona will help you with this task.
Brazilians spend, on average, 10 hours a day on the internet. Around 5 hours on the computer and 5 hours on the smartphone.
TALK TO YOUR BRAND PERSONA
Now that you have defined your communication channels and found out where your audience is, it is time to think about how to use digital marketing to benefit your company. Creating content that has value for your potential customers is the key to winning them over and keeping them interested in what you have to say.
Again, research will help you understand how your audience communicates and what topics they are interested in, so that you can communicate in the best possible way. Creating a brand persona , recording their interests and characteristics in as much detail as possible, makes your day-to-day life much easier, leading to topics that will speak directly to your potential customers.
In addition to attracting customers to your business and driving traffic to your website , working on your brand's online presence will build a digital identity, helping to persistently and consistently create a positive image in the minds of your key audiences.
BE WHERE YOUR AUDIENCE IS
To promote your brand on physical media, you need to choose media that will be visible to your future customers, right? If you have a business in São Paulo, there would be no point in having a billboard in Minas Gerais or advertising on a radio station in Porto Alegre if your goal is to increase sales in your home city. To improve your brand's digital presence , the strategy is basically the same.
Research and find out which digital media your belarus telegram screening audience consumes the most. Different types of audiences and age groups will influence your choices. Good audience research and an understanding of your brand persona will help you with this task.
Brazilians spend, on average, 10 hours a day on the internet. Around 5 hours on the computer and 5 hours on the smartphone.
TALK TO YOUR BRAND PERSONA
Now that you have defined your communication channels and found out where your audience is, it is time to think about how to use digital marketing to benefit your company. Creating content that has value for your potential customers is the key to winning them over and keeping them interested in what you have to say.
Again, research will help you understand how your audience communicates and what topics they are interested in, so that you can communicate in the best possible way. Creating a brand persona , recording their interests and characteristics in as much detail as possible, makes your day-to-day life much easier, leading to topics that will speak directly to your potential customers.