Notificare's mobile marketing technology strengthens Actito's platform to meet the challenges of an increasingly "Mobile First" world and ensure a complete multi-channel customer experience in real time.
QNTM continues to build its composable MarTech ecosystem by adding Notificare’s advanced components around Web Push, In-App Messaging and Mobile Wallet.
This transaction follows the acquisition of Qualifio in 2023, the leading australia whatsapp number data 5 million European software for first and zero-party data collection, and reinforces the group's ambition to build a unique ecosystem in the MarTech space in Europe and beyond.
Why did Notificare choose Actito?
“By joining forces with Actito, Notificare gains access to its strong capabilities in orchestrating the customer journey across channels and activating data to deliver extensive personalized communication, powered by artificial intelligence. With data constantly moving and communication channels rapidly expanding, companies need comprehensive, integrated platforms that enable them to meet their customers’ expectations,” said Robert Leefmans, CEO of Notificare.
Why is Notificare important for Actito?
“Today marks a key moment for Actito as we welcome Notificare to our family. This acquisition is not only about combining best-in-class European technologies, but also aligning our vision for the future of customer activation and enabling businesses to seamlessly orchestrate their customer relationships to achieve unprecedented success. Together, we are redefining what it means to consistently engage with customers across all channels, setting new standards in the industry,” said Kenya Rose, Co-CEO of Actito.
About Actito
Actito is Europe’s leading provider of customer activation solutions. Its powerful yet intuitive platform enables marketers to drive customer engagement through highly personalized, GDPR-compliant communications. Actito is headquartered in Belgium with offices in France, the Netherlands, Spain, the UK, and Canada. The company empowers over 550 brands to build lasting, profitable relationships with their customers.
About QNTM
QNTM Group brings together the best companies to build an integrated ecosystem of MarTech components that enable the development of solutions that help companies increase their turnover. Today, QNTM Group consists of 6 unique brands with over 700 employees and offices in Europe, the United States and Canada. QNMT is fully owned by the Altor V fund. www.qntmgroup.com
About Notificare
Founded in 2012 in Rotterdam, Notificare is a pioneer in the field of mobile channels. Its technology enables both the collection and aggregation of mobile usage data and real-time communication on mobile phones and web browsers, offering advanced features such as push notifications, in-app messaging and location-based marketing. Notificare serves many international customers such as Hunkemöller, Plus supermarkets, Colruyt and ICI Paris XL. www.notificare.com
For more information regarding the acquisition
contact [email protected]
