Product recommendation, the best ally of upselling and cross-selling
Posted: Thu Dec 05, 2024 6:00 am
journeys, which facilitates data collection and thus strengthens personalization capabilities.
The relevance of recommendations is based on an in-depth knowledge of your customers, their needs, their preferences and your products, as we will see.
In this article, we will explore together what product recommendation list of australia whatsapp phone numbers is and share with you the main things you need to know to set up an effective recommendation strategy.
Article_recommendation-product_Hero
Summary
What is product recommendation?
Best Practices in a Product Recommendation Strategy
The different types of product recommendation
At what level of the customer journey should product recommendations be used?
A/B test your product recommendation strategy
Which product recommendation solution should you choose?
What is product recommendation?
Product recommendation is a marketing technique that consists of offering your customers personalized products based on criteria that may be based on:
Purchase history.
Browsing behavior.
The preferences expressed.
Global purchasing trends.
Product recommendation is based on data analysis and the use of filtering algorithms that predict and present the most relevant products to each customer.
Product recommendation has a double advantage:
It personalizes the customer's shopping experience , presenting them with products that, in all likelihood, match their interests, expectations and needs. Product recommendation, when well orchestrated, is a vector of customer satisfaction.
It helps to increase the commercial performance of the company . Product recommendation is one of the techniques used to do upselling or cross-selling.
Implementing a product recommendation system helps improve both the customer experience and the company's revenue.
Best Practices in a Product Recommendation Strategy
Analyze purchasing behaviors
The art of product recommendation is suggesting the right products to the right customers . Analyzing purchasing behaviors is essential to understand your customers' preferences and habits.
This analysis work will allow you to:
To power the recommendation technologies/tools you will use to personalize recommendations at the individual level.
To identify typical behavioral patterns , products frequently viewed together, recurring purchase sequences… For example, if you see that a certain category of customers often buys sporting goods at the same time as specific dietary supplements, you can adjust your recommendations to offer these combinations to similar customers.
And, ultimately, to improve the personalization of products recommended to your customers.
Segmenting customers (and products)
Customer segmentation involves dividing your customer base into distinct groups that share similar characteristics, whether in purchasing behavior, product preferences, demographics (gender, age, etc.), loyalty level, etc.
Customer segmentation helps to better target product recommendation campaigns, by identifying the right product recommendations based on the category the customer belongs to.
Because product recommendation is about suggesting the right products to the right customers , it's not enough to segment your customers, you also need to segment your product catalog if you haven't already.
Catalog segmentation will allow you to group together products that share common characteristics or have complementarities, and offer customers products that belong to the same product family or a complementary product family.
NB: Product recommendation is particularly useful for organizations that have a very large and diverse product catalog.
Customize recommendations
Product recommendation is a marketing strategy that allows you to sell more products, but also pursues another goal: to improve the shopping experience. This goal can only be achieved if and only if the product recommendations you make to your customers are personalized.
Product personalization is based on everything we talked about above: analyzing purchasing behaviors, customer segmentation, and categorizing your products.
Choose location and timing carefully
It’s not enough to offer the right products to the right customers. Recommendations must be offered at the right time and in the right context .
We will review the different contexts in which you can make product recommendations to your customers in a moment . Let us simply point out here that recommendations will not have the same impact and meaning depending on the context and the place where they are made: home page, product page, shopping cart, post-purchase email, etc.
As for timing , we recommend that you tailor your recommendations to the customer's buying cycles. For example:
Suggest a product refill just before the previous purchase is completely consumed.
Recommend appropriate seasonal products, such as warm outerwear just before winter sets in or beach items at the beginning of summer…
Suggest additional camera lenses or advanced photography courses to customers who purchased a camera a few months ago.
Mastering the Art of Persuasion
Product recommendation is all about persuasion - your ability to capture your customers' attention, spark their interest, and woo them to the point of convincing them to buy.
Here are some examples of techniques you can use in the context of product recommendation:
Use catchy phrases like “Exclusive offer”, “Customer favorite”, “Best seller”... These phrases attract attention and can have a persuasive effect on your customers.
Exploit the FOMO effect (Fear of Missing Out) to create urgency. The FOMO effect can be created by explaining to customers that there are only a few products left in stock, that the offer is limited in time, that there are only a few days left to take advantage of it, etc.
Highlight testimonials from satisfied customers or high ratings to build credibility for the recommended product. Positive reviews from other customers act as social proof. They help persuade new buyers of the product's value and quality.
These persuasion techniques, when used intelligently and ethically, can turn hesitation into action, interest into purchase , and increase conversions.
Below is an example of our client Jennyfer who uses the terms "it's going fast" to trigger the addition of a new product to the basket.
Article_recommendation-product_Persuasion
Take care of the design
Capturing a customer's attention means first of all catching their gaze, their eye. The design of your product recommendations therefore also plays an important role. It must be visually attractive and integrate harmoniously with the aesthetics of your distribution medium (website, email, etc.) while standing out enough to stand out.
Some random tips:
Make sure product recommendations are mobile-friendly to provide a seamless user experience across all devices.
Use contrasting colors for your call-to-action (CTA) buttons to make them easily visible and encourage clicking.
Embed demo videos or interactive visuals to showcase the product in action.
Make it easier to navigate product recommendations using carousels, for example.
The different types of product recommenda
The relevance of recommendations is based on an in-depth knowledge of your customers, their needs, their preferences and your products, as we will see.
In this article, we will explore together what product recommendation list of australia whatsapp phone numbers is and share with you the main things you need to know to set up an effective recommendation strategy.
Article_recommendation-product_Hero
Summary
What is product recommendation?
Best Practices in a Product Recommendation Strategy
The different types of product recommendation
At what level of the customer journey should product recommendations be used?
A/B test your product recommendation strategy
Which product recommendation solution should you choose?
What is product recommendation?
Product recommendation is a marketing technique that consists of offering your customers personalized products based on criteria that may be based on:
Purchase history.
Browsing behavior.
The preferences expressed.
Global purchasing trends.
Product recommendation is based on data analysis and the use of filtering algorithms that predict and present the most relevant products to each customer.
Product recommendation has a double advantage:
It personalizes the customer's shopping experience , presenting them with products that, in all likelihood, match their interests, expectations and needs. Product recommendation, when well orchestrated, is a vector of customer satisfaction.
It helps to increase the commercial performance of the company . Product recommendation is one of the techniques used to do upselling or cross-selling.
Implementing a product recommendation system helps improve both the customer experience and the company's revenue.
Best Practices in a Product Recommendation Strategy
Analyze purchasing behaviors
The art of product recommendation is suggesting the right products to the right customers . Analyzing purchasing behaviors is essential to understand your customers' preferences and habits.
This analysis work will allow you to:
To power the recommendation technologies/tools you will use to personalize recommendations at the individual level.
To identify typical behavioral patterns , products frequently viewed together, recurring purchase sequences… For example, if you see that a certain category of customers often buys sporting goods at the same time as specific dietary supplements, you can adjust your recommendations to offer these combinations to similar customers.
And, ultimately, to improve the personalization of products recommended to your customers.
Segmenting customers (and products)
Customer segmentation involves dividing your customer base into distinct groups that share similar characteristics, whether in purchasing behavior, product preferences, demographics (gender, age, etc.), loyalty level, etc.
Customer segmentation helps to better target product recommendation campaigns, by identifying the right product recommendations based on the category the customer belongs to.
Because product recommendation is about suggesting the right products to the right customers , it's not enough to segment your customers, you also need to segment your product catalog if you haven't already.
Catalog segmentation will allow you to group together products that share common characteristics or have complementarities, and offer customers products that belong to the same product family or a complementary product family.
NB: Product recommendation is particularly useful for organizations that have a very large and diverse product catalog.
Customize recommendations
Product recommendation is a marketing strategy that allows you to sell more products, but also pursues another goal: to improve the shopping experience. This goal can only be achieved if and only if the product recommendations you make to your customers are personalized.
Product personalization is based on everything we talked about above: analyzing purchasing behaviors, customer segmentation, and categorizing your products.
Choose location and timing carefully
It’s not enough to offer the right products to the right customers. Recommendations must be offered at the right time and in the right context .
We will review the different contexts in which you can make product recommendations to your customers in a moment . Let us simply point out here that recommendations will not have the same impact and meaning depending on the context and the place where they are made: home page, product page, shopping cart, post-purchase email, etc.
As for timing , we recommend that you tailor your recommendations to the customer's buying cycles. For example:
Suggest a product refill just before the previous purchase is completely consumed.
Recommend appropriate seasonal products, such as warm outerwear just before winter sets in or beach items at the beginning of summer…
Suggest additional camera lenses or advanced photography courses to customers who purchased a camera a few months ago.
Mastering the Art of Persuasion
Product recommendation is all about persuasion - your ability to capture your customers' attention, spark their interest, and woo them to the point of convincing them to buy.
Here are some examples of techniques you can use in the context of product recommendation:
Use catchy phrases like “Exclusive offer”, “Customer favorite”, “Best seller”... These phrases attract attention and can have a persuasive effect on your customers.
Exploit the FOMO effect (Fear of Missing Out) to create urgency. The FOMO effect can be created by explaining to customers that there are only a few products left in stock, that the offer is limited in time, that there are only a few days left to take advantage of it, etc.
Highlight testimonials from satisfied customers or high ratings to build credibility for the recommended product. Positive reviews from other customers act as social proof. They help persuade new buyers of the product's value and quality.
These persuasion techniques, when used intelligently and ethically, can turn hesitation into action, interest into purchase , and increase conversions.
Below is an example of our client Jennyfer who uses the terms "it's going fast" to trigger the addition of a new product to the basket.
Article_recommendation-product_Persuasion
Take care of the design
Capturing a customer's attention means first of all catching their gaze, their eye. The design of your product recommendations therefore also plays an important role. It must be visually attractive and integrate harmoniously with the aesthetics of your distribution medium (website, email, etc.) while standing out enough to stand out.
Some random tips:
Make sure product recommendations are mobile-friendly to provide a seamless user experience across all devices.
Use contrasting colors for your call-to-action (CTA) buttons to make them easily visible and encourage clicking.
Embed demo videos or interactive visuals to showcase the product in action.
Make it easier to navigate product recommendations using carousels, for example.
The different types of product recommenda