Content to get new clients
Posted: Sun Feb 02, 2025 4:02 am
If you already have your website created and you need to start attracting visitors, the immediate option is to advertise on search engines and social networks. Without a doubt, you will start receiving many visits. However, if your goal is to start generating a database of much better qualified leads, the best option is to start generating content to attract those people who will really have a high interest in your product or service.
When we think about creating content to attract new clients, we have to think about the information that our ideal client would be looking for. It is essential to use clear language, with generalized and educational topics, this helps more people to be interested in your topic.
It is not about starting to talk about your product, service or company immediately, we must start generating information related to our field of action and that, if possible, resolves a doubt or solves a problem.
People are constantly searching for information on the Internet, that is where we must be, in the right place and with the appropriate information so that at the time of the search we are a source of knowledge.
The best example we can give you is this blog, our content is related mexico whatsapp data to web design, digital marketing, Inbound Marketing, that is our focus, here we share content so that visitors better understand what we do, that is what this type of content is about, giving value to interest an audience in us.
Now let's see what kind of content you should create to start generating visitors and later converting them into leads.
Content to get new clients: the ideal formats in Digital Marketing
1. Blog
This point is fundamental, if you really want to make a content strategy focused on capturing Leads you need a blog. Articles or blog posts are necessary for a brand that wants to improve its positioning in search engines, and they also become a source of reference for people interested in the service or product that your company needs to position.
We recommend that you write articles based on the keywords you need to rank for, and that these articles have at least 600 words.
For example, you can use attractive titles for each article in order to attract people's attention, such as:
– 6 benefits of investing in Digital Marketing for your company
– The results you can expect by investing in Inbound Marketing
– 9 ways to generate traffic to your website or online store
– What is a Blog and why do you need it in your digital strategy?
– What is the importance of video marketing?
2. Video Marketing
I know you must be thinking that producing a video is a very complex topic, and it can be depending on the level you need, but nowadays it is possible to make good videos from our mobile devices, the video is about creativity and being very resourceful.
We recommend that you take this into account for your content strategy; video has a high conversion rate and is one of the favorite media for Internet users.
3. Podcast
Many people take advantage of their free time to listen to music, but many others take advantage of any space to educate themselves or learn about different topics, the consumption of Podcast content has increased, there are already many people creating their own audio content through apps that make our work easier, you can try " Anchor ", this is an app that allows us to have a Podcast in a matter of minutes, you just need to have a clear topic and dare to speak and share your knowledge.
4. Social networks
On social media, people are looking to interact, either between people or with brands, so it is essential that you create content with that objective, to create conversations with your audience.
The content we create, such as videos, blog articles, and podcasts, must be shared on our social networks, but it is also essential to have a content grid to create regular posts. Remember that our goal should always be for each piece of content we share to generate interaction, strengthen people's connection with our brand, and for social networks to become a medium that generates links to our website.
5. Email Marketing
Maintaining ongoing communication with our audience is possible through a good Email Marketing strategy. Sending a Newsletter, for example, is a good way to get our content to the right people.
6. Webinars
It is an excellent way to generate leads, people want knowledge, and if you are an expert on a topic, they will undoubtedly want to see and hear you live and in person, that is why Webinars are gaining more strength day after day, the great possibility of hearing about a particular topic through an expert is a great hook to attract new fish to your pond.
7. eBooks
E-books are highly sought-after content for surfers. You can publish an e-book with an attractive title such as “Digital Marketing Secrets No Expert Would Tell You” and ask visitors for their basic information so you can contact them in exchange for the download. This will undoubtedly spark interest and you will be able to significantly increase your leads.
IN CONCLUSION
There are different content formats that will help you generate new leads, there are many that you can create yourself, it's all about taking advantage of your knowledge and being resourceful and creative.
When we think about creating content to attract new clients, we have to think about the information that our ideal client would be looking for. It is essential to use clear language, with generalized and educational topics, this helps more people to be interested in your topic.
It is not about starting to talk about your product, service or company immediately, we must start generating information related to our field of action and that, if possible, resolves a doubt or solves a problem.
People are constantly searching for information on the Internet, that is where we must be, in the right place and with the appropriate information so that at the time of the search we are a source of knowledge.
The best example we can give you is this blog, our content is related mexico whatsapp data to web design, digital marketing, Inbound Marketing, that is our focus, here we share content so that visitors better understand what we do, that is what this type of content is about, giving value to interest an audience in us.
Now let's see what kind of content you should create to start generating visitors and later converting them into leads.
Content to get new clients: the ideal formats in Digital Marketing
1. Blog
This point is fundamental, if you really want to make a content strategy focused on capturing Leads you need a blog. Articles or blog posts are necessary for a brand that wants to improve its positioning in search engines, and they also become a source of reference for people interested in the service or product that your company needs to position.
We recommend that you write articles based on the keywords you need to rank for, and that these articles have at least 600 words.
For example, you can use attractive titles for each article in order to attract people's attention, such as:
– 6 benefits of investing in Digital Marketing for your company
– The results you can expect by investing in Inbound Marketing
– 9 ways to generate traffic to your website or online store
– What is a Blog and why do you need it in your digital strategy?
– What is the importance of video marketing?
2. Video Marketing
I know you must be thinking that producing a video is a very complex topic, and it can be depending on the level you need, but nowadays it is possible to make good videos from our mobile devices, the video is about creativity and being very resourceful.
We recommend that you take this into account for your content strategy; video has a high conversion rate and is one of the favorite media for Internet users.
3. Podcast
Many people take advantage of their free time to listen to music, but many others take advantage of any space to educate themselves or learn about different topics, the consumption of Podcast content has increased, there are already many people creating their own audio content through apps that make our work easier, you can try " Anchor ", this is an app that allows us to have a Podcast in a matter of minutes, you just need to have a clear topic and dare to speak and share your knowledge.
4. Social networks
On social media, people are looking to interact, either between people or with brands, so it is essential that you create content with that objective, to create conversations with your audience.
The content we create, such as videos, blog articles, and podcasts, must be shared on our social networks, but it is also essential to have a content grid to create regular posts. Remember that our goal should always be for each piece of content we share to generate interaction, strengthen people's connection with our brand, and for social networks to become a medium that generates links to our website.
5. Email Marketing
Maintaining ongoing communication with our audience is possible through a good Email Marketing strategy. Sending a Newsletter, for example, is a good way to get our content to the right people.
6. Webinars
It is an excellent way to generate leads, people want knowledge, and if you are an expert on a topic, they will undoubtedly want to see and hear you live and in person, that is why Webinars are gaining more strength day after day, the great possibility of hearing about a particular topic through an expert is a great hook to attract new fish to your pond.
7. eBooks
E-books are highly sought-after content for surfers. You can publish an e-book with an attractive title such as “Digital Marketing Secrets No Expert Would Tell You” and ask visitors for their basic information so you can contact them in exchange for the download. This will undoubtedly spark interest and you will be able to significantly increase your leads.
IN CONCLUSION
There are different content formats that will help you generate new leads, there are many that you can create yourself, it's all about taking advantage of your knowledge and being resourceful and creative.