Checking the profit of the online store
Posted: Sun Feb 02, 2025 8:08 am
The profit of a retail outlet indicated in the advertisement does not always correspond to reality. If you do not want to buy a business with figures added, during the verification of this indicator, to identify contradictions, do the following.
Request a standard profit report. It should separately indicate the income and expenses of the online store. You should get data for each month, at least for the past year. This allows you to find out how the profit changes in a given period.
If payment in the online store can be made in different ways (through payment systems (PS), in cash and by bank transfer to the owner), it is desirable that the report contains data on the amounts received in one way or another. This will be useful to you later. If everything is in order with the figures, proceed to the second stage.
Check the report against sri lanka email list the data of payment systems. To check your income, you need to confirm the payment for the purchases made using screenshots from the PS connected to the online store. The details of the specified store must be visible on the pictures.
Compare receipts through payment systems with income from the reporting. If there is a match, you can continue the check.
Check the amounts against your bank statement. To rule out the possibility of forgery, hold an online meeting with the seller and ask them to enable screen sharing. Watch as they download the statement from their personal bank account and forward it to you.
Checking the profit of an online store
Make sure that the figures on the statement correspond to the data provided earlier after deducting the payment system commission and taxes.
In some cases, online purchases are paid for in cash or by direct transfer to the seller. This complicates the check: you will have to request customer information, randomly select 10-20 numbers and call them to clarify the following data:
the fact of placing an order in a specific online store;
payment method;
option for receiving goods.
If many orders are paid for by bank transfer, be careful: this information is difficult to confirm, so the seller may be dishonest.
Step 3. Traffic Source Analysis
Traffic sources are the channels through which an online store communicates information about itself to consumers. These include search engines, social networks, advertising, and links on websites. To reduce risks, involve more different sources. For example, if an online store has no other channels except advertising, there is a risk of a sudden decrease in traffic if campaign funding ceases. To study the indicator, use Yandex and Google analytics - it will be provided by the seller. When traffic is distributed evenly across sources, changing search algorithms does not lead to a decrease in traffic to zero.
First of all, you should check for a paid traffic source that the seller says is free. Usually, these are links on other sites. You can get a list of them through Yandex.Metrica ("Reports" → "Standard reports" → "Sources" → "Sites"). If users do not stay long after clicking on the link, it is not of interest, and the links that provide the store with income need to be studied in more detail. To do this, open the site containing the link and read the information on the "Advertisers" page.
Some online stores use a clever scheme: the buyer, in exchange for a discount or bonuses, publishes a link on his blog to attract readers' attention. When such links are constantly posted and bring in many customers, you don't have to worry. If there is no such scheme, carefully check the links that generate traffic.
Request a standard profit report. It should separately indicate the income and expenses of the online store. You should get data for each month, at least for the past year. This allows you to find out how the profit changes in a given period.
If payment in the online store can be made in different ways (through payment systems (PS), in cash and by bank transfer to the owner), it is desirable that the report contains data on the amounts received in one way or another. This will be useful to you later. If everything is in order with the figures, proceed to the second stage.
Check the report against sri lanka email list the data of payment systems. To check your income, you need to confirm the payment for the purchases made using screenshots from the PS connected to the online store. The details of the specified store must be visible on the pictures.
Compare receipts through payment systems with income from the reporting. If there is a match, you can continue the check.
Check the amounts against your bank statement. To rule out the possibility of forgery, hold an online meeting with the seller and ask them to enable screen sharing. Watch as they download the statement from their personal bank account and forward it to you.
Checking the profit of an online store
Make sure that the figures on the statement correspond to the data provided earlier after deducting the payment system commission and taxes.
In some cases, online purchases are paid for in cash or by direct transfer to the seller. This complicates the check: you will have to request customer information, randomly select 10-20 numbers and call them to clarify the following data:
the fact of placing an order in a specific online store;
payment method;
option for receiving goods.
If many orders are paid for by bank transfer, be careful: this information is difficult to confirm, so the seller may be dishonest.
Step 3. Traffic Source Analysis
Traffic sources are the channels through which an online store communicates information about itself to consumers. These include search engines, social networks, advertising, and links on websites. To reduce risks, involve more different sources. For example, if an online store has no other channels except advertising, there is a risk of a sudden decrease in traffic if campaign funding ceases. To study the indicator, use Yandex and Google analytics - it will be provided by the seller. When traffic is distributed evenly across sources, changing search algorithms does not lead to a decrease in traffic to zero.
First of all, you should check for a paid traffic source that the seller says is free. Usually, these are links on other sites. You can get a list of them through Yandex.Metrica ("Reports" → "Standard reports" → "Sources" → "Sites"). If users do not stay long after clicking on the link, it is not of interest, and the links that provide the store with income need to be studied in more detail. To do this, open the site containing the link and read the information on the "Advertisers" page.
Some online stores use a clever scheme: the buyer, in exchange for a discount or bonuses, publishes a link on his blog to attract readers' attention. When such links are constantly posted and bring in many customers, you don't have to worry. If there is no such scheme, carefully check the links that generate traffic.