Key points for improving touch points
Posted: Sun Feb 02, 2025 8:47 am
In this chapter, we will explain the key points to consider when making improvements based on touchpoint evaluations.
Narrow down touch points to improve
Improving all touchpoints would require a huge amount of resources lebanon consumer email list and budget, so we recommend focusing on only those that have a high impact on sales and goals. To narrow down your list, select those that have significantly poor numbers when evaluating touchpoints and are likely to lead to increased sales or goal achievement, and prioritize them. When prioritizing and visualizing, creating a KPI tree calculated backwards from the goal and checking the positioning of each measure will make it easier to select touchpoints to improve.
Personalize your content channels
When improving marketing and sales measures, it is important to be aware of the sophistication of your appeal to personas. In order to refine your appeal to personas, you need to create personalized content channels that are in line with the personas, rather than mass-market content channels. Especially in today's information-saturated world, it is important to provide information that interests customers in the way they prefer. Therefore, making touchpoints specific to personas and creating personalized experiences often leads to improvements. As a reference for thinking about personalization measures, this article explains
"buyer enablement," an approach and method to make it easier for customers (buyers) who are willing to buy to make a purchase decision .
Respond to customer feedback
Honestly answering customer feedback from surveys and inquiries and making improvements is also a very effective method. Although there are organizational priorities, if you can see an attitude of reflecting customer feedback, it will increase trust in the company, improve NPS, and lead to increased sales. Therefore, in order to improve touchpoints, it is very important not only to make improvements through bold measures, but also to listen to customer feedback and create a culture of making improvements on a daily basis.
Narrow down touch points to improve
Improving all touchpoints would require a huge amount of resources lebanon consumer email list and budget, so we recommend focusing on only those that have a high impact on sales and goals. To narrow down your list, select those that have significantly poor numbers when evaluating touchpoints and are likely to lead to increased sales or goal achievement, and prioritize them. When prioritizing and visualizing, creating a KPI tree calculated backwards from the goal and checking the positioning of each measure will make it easier to select touchpoints to improve.
Personalize your content channels
When improving marketing and sales measures, it is important to be aware of the sophistication of your appeal to personas. In order to refine your appeal to personas, you need to create personalized content channels that are in line with the personas, rather than mass-market content channels. Especially in today's information-saturated world, it is important to provide information that interests customers in the way they prefer. Therefore, making touchpoints specific to personas and creating personalized experiences often leads to improvements. As a reference for thinking about personalization measures, this article explains
"buyer enablement," an approach and method to make it easier for customers (buyers) who are willing to buy to make a purchase decision .
Respond to customer feedback
Honestly answering customer feedback from surveys and inquiries and making improvements is also a very effective method. Although there are organizational priorities, if you can see an attitude of reflecting customer feedback, it will increase trust in the company, improve NPS, and lead to increased sales. Therefore, in order to improve touchpoints, it is very important not only to make improvements through bold measures, but also to listen to customer feedback and create a culture of making improvements on a daily basis.